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| Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode. |
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| Target Group: 4 years+ , Individuals, C&S homes |
| New Launches | Date of 1st
Episode | Days of
Telecast | Viewership
Metrics | Episode | | 1 | 2 | 3 | 4 | 5 | 6 | | | | | | | | | | | | | Maayka (Zee TV) | 15 Jan.'07 | Mon - Thu | R% | 2.4 | 2.1 | 2.3 | 2.1 | | | | Cum reach % | 4.6 | 6.8 | 8.2 | 9.8 | | | | Ghar Ek Sapanaa (Sahara One) | 15 Jan.'07 | Mon - Fri | R% | 0.5 | 0.4 | 0.2 | 0.4 | 0.4 | | | Cum reach % | 1.0 | 1.6 | 2.0 | 2.6 | 3.4 | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 15 Jan.'07 | Mon-Tue | R% | 0.1 | 0.2 | | | | | | Cum reach % | 0.4 | 0.8 | | | | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 14 Jan.'07 | Sun | R% | 0.1 | | | | | | | Cum reach % | 0.3 | | | | | | | How's That! (DD1 National) | 7 Jan.'07 | Sun | R% | 0.1 | 0.2 | | | | | | Cum reach % | 0.4 | 0.9 | | | | | | Aahat (Sony) | 6 Jan.'07 | Sat | R% | 1.6 | 1.2 | | | | | | Cum reach % | 4.1 | 6.4 | | | | | | Antakshari The World Cup (Zee TV) | 5 Jan.'07 | Fri | R% | 2.3 | 1.8 | 1.7 | | | | | Cum reach % | 4.5 | 7.3 | 9.5 | | | | | Ek Se Badhkar Ek (Star One) | 30 Dec.'06 | Sat | R% | 0.1 | 0.2 | 0.2 | | | | | Cum reach % | 1.6 | 3.5 | 4.7 | | | | | Ghost Banaa Dost (Star One) | 19 Dec.'06 | Tue | R% | 0.2 | 0.2 | 0.3 | 0.5 | 0.2 | | | Cum reach % | 0.9 | 1.7 | 2.5 | 3.3 | 3.8 | | |
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| Target Group: C&S Homes, College Student, SEC ABC |
| New Launches | Date of 1st
Episode | Days of
Telecast | Viewership
Metrics | Episode | | 1 | 2 | 3 | 4 | 5 | 6 | | | | | | | | | | | | | Maayka (Zee TV) | 15 Jan.'07 | Mon - Thu | R% | 1.7 | 2.3 | 1.4 | 2.7 | | | | Cum reach % | 3.5 | 6.5 | 7.5 | 9.9 | | | | Ghar Ek Sapanaa (Sahara One) | 15 Jan.'07 | Mon - Fri | R% | 0.4 | 0.4 | 0.4 | 0.2 | 0.3 | | | Cum reach % | 1.5 | 2.4 | 2.8 | 3.2 | 3.6 | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 15 Jan.'07 | Mon-Tue | R% | 0.3 | 0.2 | | | | | | Cum reach % | 0.7 | 1.3 | | | | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 14 Jan.'07 | Sun | R% | 0.3 | | | | | | | Cum reach % | 0.7 | | | | | | | How's That! (DD1 National) | 7 Jan.'07 | Sun | R% | 0.1 | 0.3 | | | | | | Cum reach % | 0.4 | 0.9 | | | | | | Aahat (Sony) | 6 Jan.'07 | Sat | R% | 1.5 | 2.2 | | | | | | Cum reach % | 5.5 | 9.7 | | | | | | Antakshari The World Cup (Zee TV) | 5 Jan.'07 | Fri | R% | 3.3 | 1.4 | 0.6 | | | | | Cum reach % | 5.2 | 6.9 | 8.8 | | | | | Ek Se Badhkar Ek (Star One) | 30 Dec.'06 | Sat | R% | 0.2 | 0.1 | 0.1 | | | | | Cum reach % | 1.5 | 3.7 | 4.7 | | | | | Ghost Banaa Dost (Star One) | 19 Dec.'06 | Tue | R% | 0.2 | 0.4 | 0.2 | 0.3 | 0.1 | | | Cum reach % | 1.5 | 3.5 | 3.7 | 4.3 | 4.8 | | |
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| Target Group: C&S Homes, CWE, SEC ABC |
| New Launches | Date of 1st
Episode | Days of
Telecast | Viewership
Metrics | Episode | | 1 | 2 | 3 | 4 | 5 | 6 | | | | | | | | | | | | | Maayka (Zee TV) | 15 Jan.'07 | Mon - Thu | R% | 1.3 | 1.4 | 1.6 | 2.3 | | | | Cum reach % | 3.0 | 4.9 | 6.6 | 8.8 | | | | Ghar Ek Sapanaa (Sahara One) | 15 Jan.'07 | Mon - Fri | R% | 0.6 | 0.4 | 0.3 | 0.5 | 0.5 | | | Cum reach % | 1.1 | 1.9 | 2.4 | 3.4 | 4.2 | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 15 Jan.'07 | Mon-Tue | R% | 0.1 | 0.2 | | | | | | Cum reach % | 0.4 | 0.9 | | | | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 14 Jan.'07 | Sun | R% | 0.0 | | | | | | | Cum reach % | 0.2 | | | | | | | How's That! (DD1 National) | 7 Jan.'07 | Sun | R% | 0.2 | 0.2 | | | | | | Cum reach % | 0.4 | 0.9 | | | | | | Aahat (Sony) | 6 Jan.'07 | Sat | R% | 1.6 | 1.0 | | | | | | Cum reach % | 4.5 | 7.4 | | | | | | Antakshari The World Cup (Zee TV) | 5 Jan.'07 | Fri | R% | 2.4 | 1.2 | 1.6 | | | | | Cum reach % | 4.7 | 6.6 | 9.6 | | | | | Ek Se Badhkar Ek (Star One) | 30 Dec.'06 | Sat | R% | 0.2 | 0.2 | 0.4 | | | | | Cum reach % | 1.5 | 3.3 | 5.0 | | | | | Ghost Banaa Dost (Star One) | 19 Dec.'06 | Tue | R% | 0.3 | 0.2 | 0.3 | 0.4 | 0.2 | | | Cum reach % | 1.0 | 1.8 | 2.5 | 3.3 | 3.6 | | |
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| Target Group: C&S Homes, HW, SEC ABC with Children in HH |
| New Launches | Date of 1st
Episode | Days of
Telecast | Viewership
Metrics | Episode | | 1 | 2 | 3 | 4 | 5 | 6 | | | | | | | | | | | | | Maayka (Zee TV) | 15 Jan.'07 | Mon - Thu | R% | 2.0 | 2.1 | 2.1 | 1.8 | | | | Cum reach % | 4.1 | 6.7 | 8.4 | 10.5 | | | | Ghar Ek Sapanaa (Sahara One) | 15 Jan.'07 | Mon - Fri | R% | 0.5 | 0.3 | 0.4 | 0.9 | 0.4 | | | Cum reach % | 0.9 | 1.1 | 1.6 | 3.4 | 3.6 | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 15 Jan.'07 | Mon-Tue | R% | 0.2 | 0.0 | | | | | | Cum reach % | 0.8 | 1.0 | | | | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 14 Jan.'07 | Sun | R% | 0.1 | | | | | | | Cum reach % | 0.2 | | | | | | | How's That! (DD1 National) | 7 Jan.'07 | Sun | R% | 0.1 | 0.2 | | | | | | Cum reach % | 0.3 | 0.8 | | | | | | Aahat (Sony) | 6 Jan.'07 | Sat | R% | 1.7 | 0.9 | | | | | | Cum reach % | 4.8 | 7.1 | | | | | | Antakshari The World Cup (Zee TV) | 5 Jan.'07 | Fri | R% | 2.4 | 1.5 | 1.6 | | | | | Cum reach % | 5.3 | 7.4 | 9.8 | | | | | Ek Se Badhkar Ek (Star One) | 30 Dec.'06 | Sat | R% | 0.3 | 0.1 | 0.1 | | | | | Cum reach % | 2.2 | 3.8 | 5.2 | | | | | Ghost Banaa Dost (Star One) | 19 Dec.'06 | Tue | R% | 0.5 | 0.5 | 0.1 | 0.2 | 0.0 | | | Cum reach % | 1.6 | 2.8 | 3.0 | 3.8 | 4.0 | | |
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| Target Group: C&S Homes, HW, SEC ABC |
| New Launches | Date of 1st
Episode | Days of
Telecast | Viewership
Metrics | Episode | | 1 | 2 | 3 | 4 | 5 | 6 | | | | | | | | | | | | | Maayka (Zee TV) | 15 Jan.'07 | Mon - Thu | R% | 1.9 | 2.4 | 2.2 | 2.3 | | | | Cum reach % | 4.0 | 7.0 | 9.1 | 11.6 | | | | Ghar Ek Sapanaa (Sahara One) | 15 Jan.'07 | Mon - Fri | R% | 0.3 | 0.4 | 0.2 | 0.6 | 0.7 | | | Cum reach % | 0.7 | 1.4 | 1.9 | 3.2 | 4.2 | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 15 Jan.'07 | Mon-Tue | R% | 0.1 | 0.1 | | | | | | Cum reach % | 0.7 | 1.2 | | | | | | Cricket Star Lakhon Mein Ek (DD 1 National) | 14 Jan.'07 | Sun | R% | 0.1 | | | | | | | Cum reach % | 0.3 | | | | | | | How's That! (DD1 National) | 7 Jan.'07 | Sun | R% | 0.1 | 0.2 | | | | | | Cum reach % | 0.6 | 0.9 | | | | | | Aahat (Sony) | 6 Jan.'07 | Sat | R% | 1.4 | 1.3 | | | | | | Cum reach % | 4.1 | 7.8 | | | | | | Antakshari The World Cup (Zee TV) | 5 Jan.'07 | Fri | R% | 2.8 | 1.9 | 1.6 | | | | | Cum reach % | 6.2 | 8.6 | 10.9 | | | | | Ek Se Badhkar Ek (Star One) | 30 Dec.'06 | Sat | R% | 0.3 | 0.1 | 0.1 | | | | | Cum reach % | 1.9 | 3.5 | 5.4 | | | | | Ghost Banaa Dost (Star One) | 19 Dec.'06 | Tue | R% | 0.4 | 0.4 | 0.2 | 0.2 | 0.1 | | | Cum reach % | 1.3 | 2.4 | 3.0 | 3.6 | 4.2 | | |
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| The archives of 'Yesterday' can be accessed by the subscribers of aMap services at http://172.20.46.50/yesterday/ using their VPN account. http://www.audiencemap.com/yesterday.htm |
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