The Bhatts want spotlight.They could have gotten it,if Alia was any good.Look at what Ranbir did for the then fading Kapoor Khandan for a while-the Kapoor tag was born.Rishi and Neetu were basking in his success.
Had Alia been the hope of the new generation,a breath of fresh air,brought something new(like RK did in the beginning of his career)..Things would have been different for Bhatts and Johar.Public will forgive anything ,if they spot genuine talent.
It was RK who gave Kjo the idea of starting his nepo academy.He thought he could launch a few more like him.
Alas he picked Alia..he started going in for joint productions,the only way to arm twist directors to cast her.In the process diluted his and the company's brand.
One false move..
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