Sanjivani rival show at the 730 slot on Colors. Choti Sardani.
Can someone tell me it’s story content, did it have drama.
If it did. Then Sanjivani had it with the Asha track.
So what went wrong?
StarPlus lost that 7:30 pm slot the moment they shifted YHM which was ruling that slot for years to 10:30 pm. Ever since then, 10:30 pm has been getting more TRP than 7:30 pm on StarPlus.
In fact after YHM’s shift, the 7:30 pm slot began getting low ratings across all channels. The situation was so bad that YHM at 10:30 was getting higher rating that the most watched show at 7:30 (which was on Colors, IMMJ)
It took a whole year for the slot to bounce back with Choti Sardarni. By the time Sanjivani launched, CS became an established show at the slot. So it was a tough fight to even begin with.
And then story of this show also failed to impress much. Ultimately it could not fight CS.
Apart from the not-so-very-great plot line of Sanjivani, the fact that StarPlus’ 7:30 pm slot was doomed after YHM shifted is also partly responsible for this show’s failure. Dadi Amma’s ratings establish the same fact.
Only Ekta can do the magic again at 7:30 pm for StarPlus just like she did with YHM. YHM’s spin off, YHC is not doing as great as YHM did when it launched. So I don’t know if they’d shift it to 7:30 pm just like they did with YHM. Let’s see.
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