A lot of people seem to have switched to it from Ishqbaaz which might explain the higher ratings. The initial few episodes seems to have a very similar central romance / style / vibe and there's also two of the more popular IB side actors actors in it.
The current TRP might not be reflective of future ratings though. This show does seem like it's aimed at a younger audience compared to Ishqbaaz so all that matters is if they keep watching it; and if the supernatural elements become too OTT they may not.
Originally posted by: magicalM
First 3-4 Episodes of DD were interesting and show is in top 7th position also. But due to all wedding drama show is now this week out from Top Ten , its a warning to makers that if they focus too much on family drama its not good , this show is related to fantasy and supernatural stuff so all this marriage drama in such an early stage is very common in all shows. This week Monalisa is there so chances are high this week TRP will be high . DD may fetch good TRP but will never gain position in Top ten if focus is too much on family drama.
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