Posted:
Popular producer Ekta Kapoor turned 42 on
Thursday and feels that she is ageing
backwards.
Starting her career at the age of 17, Ekta is
now making more youth-based shows on
her digital platform ALTBalaji than before.
Asked if this is her way to stay relevant with
time, Ekta told IANS here: "I am ageing
backwards I am telling you... in my early
20s, I used to make TV series on saans-
bahu' sagas, and now making so many
youth shows on the digital platform.
Ekta Kapoor: "Naagin Is Not Only Popular In
Every Region Of India But Also In Pakistan
"But I think this happens because of the
way the whole entertainment industry has
changed, with new platforms, a mature
audience and the demand for customized
content.
Ekta, known for producing iconic television
shows like "Kyunki Saas Bhi Kabhi Bahu
Thi and "Kahaani Ghar Ghar Ki", also has
backed films like "Veere Di Wedding and
"Lipstick Under my Burkha as well as web
series "The Test Case".
The daughter of veteran actor Jeetendra
has not only made a mark in the
entertainment industry but also redefined
the image of women in show business.
Ekta Kapoor: Breaking The Glass Ceiling &
Box Office Numbers, One Film At A Time!
Aashka Goradia: "My Sexuality Was
Intentionally Misrepresented
"Whatever I do not get to do on TV, I do on
the digital platform because the audience is
different, young and more receptive
towards experimental content. So, I have
got the opportunity to create content like
Haq Se and The Test Case, she said.
"Digital is the medium that serves content
for every age group of people with a
different taste. That is how entertainment
should be, added Ekta, who is known for
discovering new talents in the
entertainment business.
Information and Broadcasting Minister
Smriti Irani was one of her best discoveries
as an actress. She had played the lead role
in "Kyunki Saas Bhi Kabhi Bahu Thi almost
two decades ago.
Ekta shared how she goes by her instinct to
give new talent a chance.
Citing the example of Sakshi Tanwar, she
said: "You know I have not seen such
dignity on-screen in an actor like that I have
seen in Sakshi. In Kahaani...' she was
actually playing one of the small roles. But
when I saw the final pilot episode, I just
realised that she is the apt choice for
Parvati Bhabhi'.
"Since she was a newcomer and was not
ready to shift her base from Delhi to
Mumbai, I had to wait for some time for
her. My unit questioned if taking such a risk
was worthy. But you know what, when I
see the essence of the character in an actor,
ego does not come in between...I told
everyone back then, Just wait and watch.
People will watch the show because of
Parvati Bhabhi'. Now, we all know how
right I was... shared the producer.
Though in her films and web series her
projection of women is strong, she still gets
criticized for some of her supernatural TV
shows. Does she need to make such
shows?
"Why not? If people are criticizing my
shows like Naagin or other shows with
supernatural content, I want to ask why
not? Why is folklore criticized if it is Indian
when the same audience is surviving on
American folklore? America survives on
Avengers', Game of Thrones', Vampire...'
and I can go on. They watch them
voraciously!
"Our Naagin is not only popular in every
region of our country but also in Pakistan. It
has been remade in Indonesia. So you see,
people see...!
So, did she grow thick skin to deal with
criticism?
"We have to understand that people have a
perception that anything that is popular is
substandard. I do not take that. You know
William Shakespeare was one of the most
criticized playwrights when he was alive.
Today, we celebrate him.
"I look at things this way...critics will always
hate populist, and they would encourage
anything alternative, she said.
Perhaps, that is why Ekta received a lot of
appreciation from the same critics for
supporting a film like "Lipstick Under My
Burkha and "Veere Di Wedding that set
the example of breaking the glass ceiling.
"But you cannot box me...no, you cannot do
that. I will make a TV show for an audience
of small town, a digital show like The Test
Case and a film like Lipstick...' for a south
Mumbai crowd everything with equal
conviction and will cater them to their
target audience, said the producer, who is
busy with several projects, including
Rajkummar Rao and Kangna Ranaut-starrer
"Mental Hai Kya?"
http://www.koimoi.com/television/ekta-kapoor-naagin-is-not-only-popular-in-every-region-of-india-but-also-in-pakistan/.
Thursday and feels that she is ageing
backwards.
Starting her career at the age of 17, Ekta is
now making more youth-based shows on
her digital platform ALTBalaji than before.
Asked if this is her way to stay relevant with
time, Ekta told IANS here: "I am ageing
backwards I am telling you... in my early
20s, I used to make TV series on saans-
bahu' sagas, and now making so many
youth shows on the digital platform.
Ekta Kapoor: "Naagin Is Not Only Popular In
Every Region Of India But Also In Pakistan
"But I think this happens because of the
way the whole entertainment industry has
changed, with new platforms, a mature
audience and the demand for customized
content.
Ekta, known for producing iconic television
shows like "Kyunki Saas Bhi Kabhi Bahu
Thi and "Kahaani Ghar Ghar Ki", also has
backed films like "Veere Di Wedding and
"Lipstick Under my Burkha as well as web
series "The Test Case".
The daughter of veteran actor Jeetendra
has not only made a mark in the
entertainment industry but also redefined
the image of women in show business.
Ekta Kapoor: Breaking The Glass Ceiling &
Box Office Numbers, One Film At A Time!
Aashka Goradia: "My Sexuality Was
Intentionally Misrepresented
"Whatever I do not get to do on TV, I do on
the digital platform because the audience is
different, young and more receptive
towards experimental content. So, I have
got the opportunity to create content like
Haq Se and The Test Case, she said.
"Digital is the medium that serves content
for every age group of people with a
different taste. That is how entertainment
should be, added Ekta, who is known for
discovering new talents in the
entertainment business.
Information and Broadcasting Minister
Smriti Irani was one of her best discoveries
as an actress. She had played the lead role
in "Kyunki Saas Bhi Kabhi Bahu Thi almost
two decades ago.
Ekta shared how she goes by her instinct to
give new talent a chance.
Citing the example of Sakshi Tanwar, she
said: "You know I have not seen such
dignity on-screen in an actor like that I have
seen in Sakshi. In Kahaani...' she was
actually playing one of the small roles. But
when I saw the final pilot episode, I just
realised that she is the apt choice for
Parvati Bhabhi'.
"Since she was a newcomer and was not
ready to shift her base from Delhi to
Mumbai, I had to wait for some time for
her. My unit questioned if taking such a risk
was worthy. But you know what, when I
see the essence of the character in an actor,
ego does not come in between...I told
everyone back then, Just wait and watch.
People will watch the show because of
Parvati Bhabhi'. Now, we all know how
right I was... shared the producer.
Though in her films and web series her
projection of women is strong, she still gets
criticized for some of her supernatural TV
shows. Does she need to make such
shows?
"Why not? If people are criticizing my
shows like Naagin or other shows with
supernatural content, I want to ask why
not? Why is folklore criticized if it is Indian
when the same audience is surviving on
American folklore? America survives on
Avengers', Game of Thrones', Vampire...'
and I can go on. They watch them
voraciously!
"Our Naagin is not only popular in every
region of our country but also in Pakistan. It
has been remade in Indonesia. So you see,
people see...!
So, did she grow thick skin to deal with
criticism?
"We have to understand that people have a
perception that anything that is popular is
substandard. I do not take that. You know
William Shakespeare was one of the most
criticized playwrights when he was alive.
Today, we celebrate him.
"I look at things this way...critics will always
hate populist, and they would encourage
anything alternative, she said.
Perhaps, that is why Ekta received a lot of
appreciation from the same critics for
supporting a film like "Lipstick Under My
Burkha and "Veere Di Wedding that set
the example of breaking the glass ceiling.
"But you cannot box me...no, you cannot do
that. I will make a TV show for an audience
of small town, a digital show like The Test
Case and a film like Lipstick...' for a south
Mumbai crowd everything with equal
conviction and will cater them to their
target audience, said the producer, who is
busy with several projects, including
Rajkummar Rao and Kangna Ranaut-starrer
"Mental Hai Kya?"
http://www.koimoi.com/television/ekta-kapoor-naagin-is-not-only-popular-in-every-region-of-india-but-also-in-pakistan/.
comment:
p_commentcount