Shah Rukh Khan Retweeted foodpanda India
Chulbul Panda!!
As overplayed as the pun is, I still can't resist writing..."Hav u ever seen a better pair of perfect fitting genes?
The TVC featuring SRK will soon be out...
Looks like something is bothering the King Khan of Bollywood, at least the snippet of his upcoming commercial says so. Foodpanda, India's online marketplace for food delivery, today announced that it has roped in Shah Rukh Khan as the brand ambassador.
With an aim to target all sections of the country, the brand would be engaging with the superstar for a holistic campaign across online and offline mediums including TV, print, radio and outdoor. The brand association would be commenced by a brand new TVC to be launched later this week on all platforms.
The soon to be launched TVCs will have SRK talking about the company and its various offerings, including early morning and late night delivery, Express Guarantee and best offers on restaurants. While the TVC goes live later this week, the company has released a teaser where the actor is seen arguing with the director that is asking too much of him.
A snippet of the ad shows the Dilwale actor saying, "I became a coach, a robot and even my own fan in movies, but this, this is too much!"
Now, we have to wait and watch to find out, what is this "too much."
Moneycontrol News
A couple of weeks after the parent firm announced a fund raise of USD 431 million, food ordering startup Foodpanda on Tuesday said it had signed up Shahrukh Khan as its brand ambassador.
The brand would be engaging with the Bollywood actor for a campaign across online and offline mediums including, television, print, radio and outdoor.
The brand association would be commenced by a new TVC to be launched later this week.
"Shahrukh Khan is the biggest star our nation knows and his universal appeal cuts all age, gender and consumer demographics. We feel that this brand association between Foodpanda and Shahrukh will provide further impetus to our determination to change the way India eats. We will continue to keep a strong focus on strengthening food ordering and delivery experience," said Saurabh Kochhar, chief executive officer, Foodpanda India.
Foodpanda runs both marketplace and the delivery business for its partner restaurants in India. It currently works with over 12,000 restaurants across 100 cities in India.
Berlin-headquartered Foodpanda was incubated by Rocket Internet. The company was bought by rival Delivery Hero (too backed by Rocket Internet) in December.
Foodpanda largely competes with Zomato which last raised USD 60 million and Bengaluru-based Swiggy in the India market.
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