Abhay Deol slams fairness creams ads,takes on fellow actors... - Page 9

Originally posted by: ~*sindhu*~

NDTV is solving the problem. Educating the society who is the root cause of the problem. Thats the whole point of the campaign.To condemn the prejudices of our society that promote fairness . The fairness products or advertisements is a effect to the cause, not really the cause. They cater to the demand of the society.If the society demanded of something else they would have gone with it. They would even start selling tanning beds if we start asking for one.

Although I do agree if someone has a problem with the advertisements rather than naming and shaming them that lasts for a week at most they can always file a PIL to question the relevance and effectiveness of such products.Cause thats the only problem with such products, they promote false claims misleading the people. Some people do but I don't know how do they end up and such products and their false claims still find their way to consumers. Also I have a problem with stars promoting things irresponsibly knowing very well how well they can influence the consumers and their buying choices.

Originally posted by: Luna46

Why people are blaming the actors? One of the reasons these actors became successful and are liked by the audience is coz of their fair skin. Can a black guy with great acting skills, good looks, charm, screen presence and charishma ever become a Superstar in Bollywood??? This notion existed since ages that white skin is superior than black skin. I'm myself having a dusky skin tone and I was ridiculed a lot of times in schools and colleges coz of that. Even my own family members have pointed this to me so many times. Even I got insecure of my skin and started using fairness products but nothing worked on me and eventually I stopped. In India, it's a sin to have a black skin and this will not change if some celebrities will stop endorsing fairness products. They are just doing their job.

Originally posted by: CutiePie111

I believe speaking about the problem and creating awareness is a good start. Filing PIL is also part of the same as it will create conversations. What in your opinion could be more concrete steps someone like Abhay or any celebrity can do?

Originally posted by: MadOwhat

Get a lawyer and file a PIL on the ad...then tweet asking for action on the PIL...that would be credible and action oriented ...Ajay isn't the first to speak on this issue ...and may not be the last .

The PIL doesn't cost much...but needs commitment...the issue is the court might send you summons ...which is a headache none of these guys want...so tweeting is a easier way out...and nothing changes.

Originally posted by: FabAahana

People have accepted Ajay Devgan, Sunil Shetty, Nawazuddin, Bipasha, Priyanka, Deepika, Rani Mukherjee, Kajol. They all have dark skin tone. Just like people won't accept a Caucasian white guy as a bollywood actor, I doubt they'll accept black guy. So your argument is invalid.

@bold Then why do these brands sign celebrities to endorse their product? Coz they influence the consumers, making them think if that product is doing good for him/her, it would do the same to them.

Celebrities are culprits in endorsing the myth that fair is better. It's immoral and they should stop it. Instead they should use their influence in spreading the message that all skin tones all beautiful.

If Amitabh Bachchan can make us polio free and teach sanitation. I am sure these celebrities can make a difference too.

I was talking about a complete black guy. The actors you mentioned have a dark skin tone but they are not completely black. And except Ajay, non of the other actors are actually superstars. But we have a white girl Katrina, who's wooden face when it comes to acting.
Yes, it's true that celebrities can influence people to some extent. But this notion of fair being better is too old and it can't be changed so easily. Big B also did a movie like Pink?? Did it changed anything? The ads of fairness creams only show the mentality of the majority of people in India. Yes, it's immoral to promote that fair is better but the production company should be blamed and not the actors. These same actors also do movies which promote stalking, eve teasing, murder, harassment and many other crimes. We can't really blame them for these things when the fault lies in audience and consumers. Actors are not supposed to do charity. Those actors who try to bring social awareness, hats off to them!! but those who don't do it can't be blamed.

Originally posted by: CutiePie111

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Originally posted by: Chameli_billi

Because she lives in an ivory tower protected and coddled by her sycophants. I am just glad celebs like her live in the age of twitter where each of their petty remarks gets trashed in epic proportions and for good reason. 😆 They need a dose of reality check every now and then.

Originally posted by: Pehchaan.Kaun

SO right !! Appalling to see seniors like Amitabh and SRK fall so low to promote such thing.

haha... both especially amitabh have done much lower stuff.

Originally posted by: shalini1323

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GUys.. I mean, I don't know. I personally hate fairness creams. But isn't Abhay going a little too overboard with this? I mean a sudden outburst... I find it weird. Plus all his posts contain nothing substantial - they are full of sarcasm. I get it that actors have the power to influence people and shaming their so-called "irresponsible" endorsements might not do anything apart from all media channels covering it etc.

If this is in response to what happened in Noida, he seems to be trivializing the act of violation and racism and turning it into a whole colour debate. I get it that Skin colour does constitute racial discrimination BUT there are better ways to make a point..

I don't know - he might get a lot of applauds for "shaming" top celebs but if he really feels strongly about this, he should file a FIR.

Lastly - open debate! If I prefer fair skin, dark eyes, light hair, slim body... does that make me racist? What if it's just a choice?