Here is the WU
Consequently, the channel's fiction show Beintehaa' will open up the 11 pm band as it moves to accommodate the reality show. After much speculation, it has now been confirmed that the reality show will air daily at 9 pm. The show will occupy the slot of Jhalak Dikhhla Jaa' on weekends, as the dance reality show airs its finale on 20 September. Meanwhile, the weekdays will see a bit of restructuring to accommodate the show. While love story Rangrasiya' will go off air on 19 September, the 9 pm love story Beintehaa' will be shifted to 11 pm Monday to Friday from 22 September, opening up a new time band for the channel. Confirming the news, Colors CEO Raj Nayak told TelevisionPost.com, "We have got good feedback for Beintehaa', with the show displaying an upward trend and the characters being loved by the masses. Honestly, it's been only one year since the show launched and the tracks are really opening up now. So a good show should be given another lease of life, and the nature of the show is such that it is more metro-oriented. We feel that if the audiences are watching it at 9 pm, there is a loyal viewership for it and they will continue to come and watch it at 11 pm." In the past, Bigg Boss' has been pulled up by the Ministry of Information & Broadcasting several times over its content, but it still continues to maintain its primetime slot of 9 pm. While the seventh season saw the theme of heaven and hell, the eighth season is expected to spin some surprises. Going by the promos, which have been helmed by director Rohit Shetty, the theme could largely be around Aeroplane'. While speculations are rife that the show might be shot internationally, or the theme of the house will be like an aircraft, the channel denied commenting on any aspect. Nayak stated that like every year, this season too the aim is to make the show bigger and give the viewers better family content that they can enjoy together. Salman Khan will be back as the host or pilot' of this season, and for the first time, the channel has got Snapdeal as the presenting sponsor. This marks the end of Colors' association with Vodafone which has been the presenting sponsor of the show for five years. In addition, Colors has scored another first by getting Oppo Mobile India as the powered-by sponsor and Maruti Suzuki as the driven by sponsor. The channel has signed Garnier Men, TVS Motors and Cardekho.com as associate sponsors.
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