'Bajirao Mastani' - With 75 Days To Go, The Countdown Has Begun For Ranveer-Deepika-Priyanka Starrer
03 October 2015 04:22 PM IST
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Exactly 75 days remain for the release of Sanjay Leela Bhansali's dream epic film, Bajirao Mastani. The film has been in news for over a decade, ever since the filmmaker expressed his desire to make the historical romantic action affair. Several cast changes, speculations and rumors later, the film turned super-hot when it was finally announced with Ranveer Singh and Deepika Padukone playing Bajirao and Mastani respectively and Priyanka Chopra stepping in as Kashibai. While the hype has been tremendous ever since, the film is now all set to kick-start its marketing and promotional campaign in a major way.
"It is about getting into the third gear now, what with an extensive two minute long teaser (that was unveiled way back in July) followed by the first songGajanana. That was launched in September at a Pune stadium with Bhansali, Ranveer and Deepika cheering along with 5000 students who had come together to form the biggest human formation of Lord Ganesha. The momentum is certainly there and there is a lot more planned over the next few weeks," informs our source.
One of the first steps in this direction would be the launch of a new theatrical promo, which would go beyond the teaser and feature a lot of dialogues as well. Also, Priyanka Chopra too would be back from Montreal to Mumbai in a few days from now and with Quantico already keeping her hot in the international circuits, her 'desi' avtar in Bajirao Mastani is slated to be a complete antithesis of sorts.
"It is going to be exciting times since this is one of the biggest films of Eros International this year," a trade insider adds, "The film has been produced by them along with Sanjay Leela Bhansali and in terms of canvas, grandeur, scale and setting, it is their most ambitious too. They have scored heavily with two simple films this year in the form of Bajrangi Bhaijaan and Tanu Weds Manu Returns, both of which are designated All Time Blockbusters. Now with Bajirao Mastani, they are expected to take Hindi cinema to the next level."
With the film all set to release on 18th December and exactly 75 days remaining, the countdown begins 'now'!
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