Bigg Boss 7 Discussion - Page 111

Whether you have a devilish grin or a saintly smile, Vodafone presents Bigg Boss Season - Saath 7 promises to bring out the best and the worst in you.

This year's edition of India's most awaited reality show, Bigg Boss, brings together the angelic and demonic elements that best depict Jannat' and Jahannum' - two extreme traits that reside within the hearts and lives of the celebrity contestants.

Produced by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing the Good and the Evil with a diabolical twist. Premiering on 15^th September, 2013 at 9PM with subsequent episodes to air every day, Vodafone presents Bigg Boss Season - Saath 7 will capture the drama of the Bigg Boss house over the next 104 days and ensure that only the brave hearts survive till the end.

Speaking about the theme of Jannat and Jahannum, Salman Khan said, "I enjoy watching Bigg Boss and I enjoy my association with the show. This year, there's a lot to look forward to and I'm sure the viewers will have a heavenly experience and the contestants will have a hell of a ride!"

Commenting on the show's launch, Raj Nayak, CEO- Colors, said, "We are really excited to be associated with Vodafone as the presenting sponsor of Bigg Boss for the 5^th year in a row. The strong brand equity of Bigg Boss has made it the most-awaited show on television providing immense value to our marketers and advertisers. Overall, the channel has been performing strongly and we are No.1 in terms of weekend programming with Jhalak Dikhhla Jaa and Comedy Nights with Kapil. With Bigg Boss, we hope to raise the bar even further."

When asked about what makes Bigg Boss the most-awaited show on Indian television, he further elaborated, "Bigg Boss is like the IPL of Entertainment. The show has a number of matches played non-stop over 104 days. The playing team is new every year, and all matches are played in prime time at 9PM."

Commenting on their association with Colors for the 5^th year in a row, Vivek Mathur - Chief Commercial Officer, Vodafone India Ltd, said, "We are extremely happy to be associated with COLORS and Bigg Boss for the 5^th year in a row. This is an ideal platform that enables us to reach out to our target audience as it has a huge fan following across geographies. Through high impact brand presence, the show helps us in creating exciting consumer engagement activities."

Home to 14 select celebrity contestants for 104 days, this year too, the Bigg Boss House will be based in the midst of the bustling markets of Lonavala. Staying true to the theme of combining the forces of Heaven and Hell, specially crafted and designed elements will ensure that contestants are always on their A-Game. A family entertainer to the core, this season of Bigg Boss will also witness superstar host Salman Khan play the angel and the devil who will watch the contestants' every move. Bigg Boss fans will follow the journey of the contestants while they reside in the house and experience Jannat Ka Wow' and Jahannum Ka Aow' as a direct result of their deeds while they grapple in the new environment and try to ensure that they survive till the very end.

Elaborating further, Manisha Sharma, Weekend Programming Head, COLORS, said, "When it comes to Bigg Boss, it is critical that we test different themes, concepts and formats that can thoroughly engage contestants while making for an all-round entertainment experience for audiences. This season, we will bring the pleasure of heaven and the torture of hell to the contestants throughout their stay in the Bigg Boss house. Airing in the 9:00 P.M. slot, the show will present celebrities from different walks of life take on the challenges coming their way in the Bigg Boss house?"

Speaking about Salman's double avatar, she further elaborated, "This season marks the fourth season in a row that Salman Khan is hosting Bigg Boss for us. He will take on two avatars - that of an angel and a devil - who will not hesitate to reward or punish the inmates of the house basis their behavior; thereby bringing Jannat and Jahannum one step closer to them."

Speaking about the seventh edition of television's most-awaited reality show, Deepak Dhar, Managing Director, Endemol India, said, "Bigg Boss has captured the attention of the Indian audiences over the past 6 seasons with unpredictable, unadulterated, unscripted entertainment. Bigg Boss Season Saath 7, too, will have numerous surprises, with the audiences reveling in the dual realities of heaven and hell in the confines of the Bigg Boss House. Enigmatic Host Salman Khan will take the contestants on an emotional roller coaster ride that will put them through the ultimate test, bringing out either the best or the worst sides of each individual participating on the show."

Vodafone presents Bigg Boss Season - Saath 7 will be promoted via an integrated marketing campaign across platforms engaging conventional and non-conventional media. An extensive digital campaign involving mobile and social media platforms will expand the show's reach across audiences. On social media platforms - primarily Facebook and Twitter - special applications and contests have been designed to enhance viewer engagement. Following the on-air launch of Bigg Boss, the show will build direct interactivity with audiences through theColors website and a specially designed Mobile Application that will provide them with 24x7 unrestricted accesses to the on goings inside the Bigg Boss house.

Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities from different walks of life are locked in a house for 104 days with 70 cameras capturing their every little move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. With this season erasing the fine lines between Heaven and Hell, the Bigg Boss house promises to create an experience that will not allow contestants to escape either!

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Superstar Salman Khan is set to host the popular reality show 'Bigg Boss' for the fourth time and confesses he will not leave the show until the channel itself asks him to do so.

The actor will host the seventh season of spicy celebrity reality show which will be aired from September 15 on Colors.

"I am very excited about season seven. I have enjoyed all the seasons so far. It feels like only Colors TV will throw me out now, I will not leave it and will keep on doing it," the 47-year-old said here Wednesday at the launch of "Bigg Boss Saath 7".

The concept of the show this year revolves around the existence of heaven and hell together.

Salman took a shot at the media about this and said, "There is both heaven and hell and both are in me. When it comes to me, I don't know why do you (journalists) shift towards hell?"

"When it comes to others, they (media) become angels and when it is about me, they become devil," he added.

Home to 14 celebrity contestants for 104 days, the 'Bigg Boss' house will be based in Lonavala.

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Colors TV's big ticket show Bigg Boss is gearing up with its seventh season, which is going to hit the floors very soon. The new version of this reality show promises to be bigger, bolder and compelling, as it will be hosted by Bollywood actor Salman Khan, yet again.

Salman has been hosting Bigg Boss for the fourth time in a row, as he says, "I'm very excited for Bigg Boss Season - Saath 7. I've been associated with Bigg Boss from four seasons and it has been a wonderful journey."

Bigg Boss Saath 7 seems to have pledged to bring out the best and the worst in the contestants, by implicating the concept of 'Jannat and Jahannum', respectively. Talking about the concept of angel and demon, Salman says, "I enjoy watching Bigg Boss and I enjoy my association with the show. This year also there is lot to look forward to and I'm sure the viewers will have a heavenly experience and the contestants will have a hell of a ride!"

As the show Bigg Boss has always been in the news for its amusing dose of brawls and hullabaloo, when asked Salman, will the controversy ridden show prove itself as a wholesome family entertainer, he says, "Being in the Bigg Boss house is actually a scary thing because once you are in the house; you are abandoned from the world, away from your family, friends and cell-phone. You have to stay with a bunch of people whom you probably don't know, therefore, you get along well with few and you don't get along with few."

The actor also went on to say, "An actor doesn't usually share his complete personal life with everyone, but the celebrity contestants in Bigg Boss house share their private life on national television. So, sometimes you see stuff which are not supposed to be seen on television because of the differences in ideologies looks enlarged on-screen. Nevertheless, the fights in Bigg Boss are not produced on purpose. Just like in a normal house, this is their family for 2-3 month and fights are natural."

On the other hand, showbiz wannabes and TV actors are always out to grab footage by making some desperate attempt to be 'seen'. However, since the show is placed at a prime time slot of 9 PM, it is quite apparent that the entire family watches it together. Regarding the same, Salman says, "To be frank, my mother also watches the show quite frequently. If someone like Imam Siddique misbehaves on the show or Dolly Bindra screams and quarrels with the inmates, I am not responsible for it because they are showcasing their personality. Yet, I get flooded with a lot of tweets and e-mails that why are you not reacting to it and it suddenly strikes me that it's my show and I have to put an end to all the hullabaloo and bring a balance in the house."

While the actor acts as a peacemaker in the show, on being asked about the angelic and demonic qualities in him, Salman quips, "I have both the qualities in small portions. Personally I feel that being an angel is good but boring, as you get a lot of phatkas in life. Whereas, it's a lot more fun being a devil. The devilish side to me is naughty but not harmful."

Of course, too sweet will be too boring to watch, no? Going by the track record of the show in the past, the new season of Bigg Boss is clearly aimed at giving a new twist with drama that will occur when two completely opposing personality will meet in the Bigg Boss house.

However, controversial celebrities, huge fights have become synonyms with Bigg Boss and now it will be interesting to see whether Bigg Boss Season - Saath 7 will achieve the same triumph with this new concept of 'Jannat and Jahannum'.

Monica Varma

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