Sindoor To End - An article

Zee T V's popular show ' Sindoor Tere Naam Ka' is soon going off air due to lack of sponsorship for the serial which is aired at an odd time of 7.30pm. In fact the producers of the show had asked for an increment as the cost has been skyrocketing and they were not being able to sustain the show. As Kinnari Mehta says, ' We have just completed 500 episodes and were in talks with the channel to for an increment. It was getting a little difficult to sustain the show as everyone from the actor to the technician, was asking for a pay hike. And I think they deserve it.'

Recently, Zee had raised its up linking charge from Rs 45, 000 to 1 lakh which placed additional burden on the makers of the soap. However, they have asked the producer to continue till the time they find a backup. The talks are also on for another show in the afternoon slot.