jingle thumbnail
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Posted: 17 years ago
#1

Sindoor to go off air

Back to Section Stories Posted On Monday, March 19, 2007
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Kunal M Shah

A still from Sindoor

Contrary to other shows going off air when the TRP's dip, Kinnari Mehta's Sindoor Tere Naam Ka on Zee TV is ready to wind up due to lack of sponsors for the 7.30 pm slot. Says Kinnari, "We have just completed 500 episodes and were in talks with the channel for an increment. It was getting a little difficult to sustain the show as everyone, from the actor to the technician, was asking for a pay hike. And I think they deserve it. The other problem was that the ad revenue collection for the 7.30 pm slot happens to be less and since Zee TV had increased the uplinking charge from Rs 45,000 to 1 lakh, it was all the more difficult for us to sustain the show. The channel has asked us to continue with the show till they have a backup."

However, Kinnari wants to be diplomatic in her dealings with the channel. She says, "We have no complaints with the channel whatsoever. In fact, Ashwini Varde of Zee does not want the show to go off air. We are in talks with them for another show in the afternoon slot, which the channel is coming up with soon."

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rushvi99 thumbnail
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Posted: 17 years ago
#2
Thank you...Its soo sad it is ending... 😭
kali_aankein thumbnail
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Posted: 17 years ago
#3
its not ending for sure is it?

anjurdsg thumbnail
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Posted: 17 years ago
#4
👏 Nothing to say! Above emotions describe what I feel!
memsaab thumbnail
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Posted: 17 years ago
#5
High time it is off. I think Sinndoor had lost the battle since Tanvi left the show and then the main character Vedika left. There was not much left to watch. I was excited to see Sachin Sharma but couldn't save the battle. I had kind of stopped watching it since Tanvi left.. and then I started just reading the short update and watch once in a while whenever I could find some interesting scene while forwarding the DVR to watch Dulhan as it used to come at 4 and Dulhan at 4:30.. and after Vedika's death episode, I have not watched a single episode. It now comes on Saturday afternoon whole episodes for 2-3 hours and I prefer watching a good movie at that time..

I hope they bring better short serials than have a good serial go down the drain. Sinndoor was soo good at first that I started uploading the videos.... but now :( 😕
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