Contrary to other shows going off air when the TRP's dip, Kinnari Mehta's Sindoor Tere Naam Ka on Zee TV is ready to wind up due to lack of sponsors for the 7.30 pm slot. Says Kinnari, "We have just completed 500 episodes and were in talks with the channel for an increment. It was getting a little difficult to sustain the show as everyone, from the actor to the technician, was asking for a pay hike. And I think they deserve it. The other problem was that the ad revenue collection for the 7.30 pm slot happens to be less and since Zee TV had increased the uplinking charge from Rs 45,000 to 1 lakh, it was all the more difficult for us to sustain the show. The channel has asked us to continue with the show till they have a backup."
However, Kinnari wants to be diplomatic in her dealings with the channel. She says, "We have no complaints with the channel whatsoever. In fact, Ashwini Varde of Zee does not want the show to go off air. We are in talks with them for another show in the afternoon slot, which the channel is coming up with soon."
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