TRPs VS Online popularity- what should the target be?

Tinkerbelle88 thumbnail
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Posted: 9 years ago
#1
Okay a lot of you may or may not about it but Starplus has decided to air one of it's online popular show which though didn't bring much numbers bit was extremely popular with the online audience on hotstar exclusively. I don't know about others but I think it's a genius move 👍🏼 it liberates the show from the trp pressure and deliberate changing of tracks to cater to the trp aunties instead (something from which we are suffering from currently) and makes it exclusive to the audience who actually watches and appreciates it that is the youth. And they will get to see exactly what they want without any number sword hanging around their necks.

And since our show is having low trps as well coz honestly most of the Mohit fans if not all do watch it online and the online views and fb likes are pretty good compared to the trp numbers. It's pretty clear which audience prefer this show. So then why are they subjected to the trp audience track? Every show shouldn't cater to them right? Plus Mohit has a good fan following amongst the youth there fore they should bring in tracks keeping us in mind and that will guarantee them online popularity and views so that even if the show couldn't stay on air, it can still continue online coz it's loved there and we won't have to deal with the trp bomb.

I know it's unconventional, it's different and its risky but it's worth it if it clicks. So what do u guys think they should cater to? The tv audience or the online ones?

Note: Feel free to indulge in a healthy debate wouldn't mind different POVs but justify your stand thank you.

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Khushboo.ms thumbnail
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Posted: 9 years ago
#2
it was more or less expected tht a show at this slot wont garner high trps..but if the channel has launched a show at the slot it should thn do justice to it nd not show sum crappy stuff just for trps!! even if they show all this nonsense i dnt think there vl b much increase in the trp..
nd az uh said from the past two months sarojini has gained online popularity ..so it would b the best if they take tht thing into consideration..bcoz at 6:30 they cnt expect the trp of a prime tym slot!!

nd even if they want trps..i dnt understand how they show stuff lyk they r showing these days!! i mean a bomb in a brinjal 🤢 seriously??? who vl lyk to watch this unbelievable stuff...beyond my imagination
Capricious_Girl thumbnail
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Posted: 9 years ago
#3
TV or Online...Mohit's fanz are gng to watch... But for trp n the show to stay long they need to show interesting stuff not like what they are showing nowadays... I was not able to watch for some days n I can't guarantee watching it coz of my schedule but day before yesterday n yesterday I watched... I'm totally pissed off...I use to read WU on forum... Online popularity is due to fanzz n most of them are Mohit fanz...if he is only showed for few minutes...who will watch??
I guess ur right...if the show is popular among online audience then they should shift the medium but content is also important... Whatever they show should be digestible whether it is on TV or Online😊
Edited by anu_luv_MoNaya - 9 years ago
Tinkerbelle88 thumbnail
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Posted: 9 years ago
#4

Originally posted by: Khushboo.ms

it was more or less expected tht a show at this slot wont garner high trps..but if the channel has launched a show at the slot it should thn do justice to it nd not show sum crappy stuff just for trps!! even if they show all this nonsense i dnt think there vl b much increase in the trp..
nd az uh said from the past two months sarojini has gained online popularity ..so it would b the best if they take tht thing into consideration..bcoz at 6:30 they cnt expect the trp of a prime tym slot!!

nd even if they want trps..i dnt understand how they show stuff lyk they r showing these days!! i mean a bomb in a brinjal 🤢 seriously??? who vl lyk to watch this unbelievable stuff...beyond my imagination

It's true we never expected high trps with this slot but can't deny that the recent numbers are low even for this slot, so definitely there is something that isn't clicking with the audience. And honestly I have no idea how this trp thing works coz the most illogical and saas bahu shows are topping these charts and good shows with actual content aren't seen nowhere for example reporters and roshni. So that makes me think that the makers are deliberately resorting to such torture tracks for numbers 🤢 But yes it kills the show and compromises with the quality which takes me back to the question that isn't it better if it's freed from this content degrading system?
Tinkerbelle88 thumbnail
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Posted: 9 years ago
#5

Originally posted by: anu_luv_MoNaya

TV or Online...Mohit's fanz are gng to watch... But for trp n the show to stay long they need to show interesting stuff not like what they are showing nowadays... I was not able to watch for some days n I can't guarantee watching it coz of my schedule but day before yesterday n yesterday I watched... I'm totally pissed off...I use to read WU on forum... Online popularity is due to fanzz n most of them are Mohit fanz...if he is only showed for few minutes...who will watch??

I guess ur right...if the show is popular among online audience then they should shift the medium but content is also important... Whatever they show should be digestible whether it is on TV or Online😊

Intially the show was interesting but it didn't bring numbers 😕 And now they're compromising on the content for numbers don't know how much of a difference will that make because as u said most of us watch it for Mohit therefore they'll lose even the current audience if they don't give us what we want. But yes if they change the content according to our needs instead of the trp audience they can get more online popularity and views which is anyday a better deal than what they're facing right now. Because considering the slot high trps are a far off thing anyway might as well focus on the youth instead.
MrDarcyfan thumbnail
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Posted: 9 years ago
#6
The show needs to have balance. I refuse to believe that everyone either Trp or online enjoy watching torture only. That is so stupid to just show torture tracks. They need to make it so Sarojini wins one round and father wins one. Something like that. Eventually everyone comes to her side and father is left alone! Lol. THAT is what they should show.

As for the online popularity, the EK shows that have high TRP also have high popularity online. I saw the online TRP from last week and EK shows are all on top. So whatever they we doing it is working. Even SNS is in top 7 I think of online TRP. The show SP is launching on Hotstar exclusively is also in Top 10 shows. So it makes sense to capture that audience in the digital medium. But not all shows can be run that way. Eventually web exclusive shows will be th norm. Like in the west now. I watch a lot of my shows on Netflix, Lightbox etc. Very rarely do I watch TV on general TV. (I am am overseas viewer). People now want to watch TV as per their wish. So for me, this whole TRP system is flawed now. But fact remains, if the show is interesting enough, and people like it enough, it will garner TRP both on TV and online!
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