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1'My aim is to bring Sony back to No.2' | ||||
Chaya Unnikrishnan From directing serials to being the creative director of a channel, how has the journey been? It's been an interesting journey. I quit direction when dailies came into the picture. I couldn't see myself churning out the kind of volume a daily soap requires. Also, the creatives started being controlled by EPs of production houses and channels and it wasn't in synch with the director's vision. Now, after a long time I feel some sort of satisfaction as I am in charge of programming. There was a time when a serial would be known by its director's name. Today directors are non-entities with producers driving the content. Now that you are on the other side of the board, has your opinion changed? I don't want to talk about the past. Let bygones be bygones. There is a certain science into making the shows. Either you tell the same stories differently or you tell completely different stories. I prefer the former. By telling the same stories differently, I want to make a connect with the viewers. Over the years, consumer market has played a strong role in dictating content. You have to realise you are catering to a certain market where certain shows are in demand. You have to work in that direction and not use the platform to experiment your personal fantasies. At the same time, there has to be something about you that makes it special and not be a me-too brand. We are in a changing phase and my aim is to bring back Sony to its No.2 position if not No.1. Amber Dhara is the first serial to roll out after you joined. Didn't you think it was risky to air a show about conjoined twins at primetime? |
Will the girls eventually be seperated or continue as they are?
They will continue to be conjoined. However, the serial is not about their affliction, it's about these two young, vulnerable girls discovering their identities, their ambitions and how they overcome odds to achieve them.
Your next offering is Salaam Zindagi, the promos of which take you back to Udaan...
Yes and it's a co-incidence that I was involved with Udaan too! I was the associate director to Kavita Chowdhary who had written, directed and acted in the serial. It was one of my early experiences. I was coming from an ad background and I remember, it took us a year-and-a-half to shoot 13 episodes. That was 20 years ago. Today post-globalisation, attitudes and perceptions of the young generation have changed. What has not changed are the traditional values and belief systems. Kalyani in Udaan fought for values, for certain rights that her father had lost while Manya in Salaam Zindagi is traditionally rooted. It's because of her grandfather's reaction, who is confined to a wheelchair since the demise of his son, when he sees Manya in a cop's uniform that she decides to join the police force, thereby giving up her dream of becoming a dancer.
What next?
The next launch is a serial tentatively titled Abha. It's about a girl who's caught in this perpetual dilemma of whether she should abandon responsibilities of her mother's family after marriage. Then there's Autumn Love, which will come later.
Sony is perceived as a reality channel with Jhalak Dikhhla Jaa, Indian Idol and Big Boss high on the charts.
That's because Sony has brought in innovative formats. Whether it's Indian Idol or Big Boss these shows have taken reality shows to another level. Having said that, let me also make it clear that fresh and progressive soaps with relatable characters have worked like Heena,Kkusum and Jassi Jaisi Koi Nahi and I am looking at hows that will connect and create their own identity. You can also expect new seasons of Indian Idol and Big Boss.
Don't you feel like getting back to direction?
I will at some point of time. Right now, all my energies are focussed on bringing Sony back to its position.
Sony TV announces 'Thodi Khushi...' replacement Dec 04, 2007 08:45 PM |
Sony Entertainment Television Asia is on a roll to jazz up its primetime schedule. Last month we announced that the drama 'Thodi Khushi Thodi Gham' is being axed due to sluggish viewing figures. We can now reveal the name of its replacement. From Monday 10th December, 'Salaam Zindagi' produced by Sphere Origins (producers of Des Mein Nikla Hoga Chand on STAR Plus and Saat Phere on ZEE TV) will occupy the Monday to Thursday 20:30 band. 'Salaam Zindgi' will showcase an engaging journey of a young girl, Manya, who becomes a resilient police inspector with her grit and determination. Manya is faced with obstacles on her way but with a fighting spirit, she takes on every challenge thrown her way. Commenting on the new daily Set creative director and head of fiction Sanjay Upadhyay said, "Salaam Zindgi with its simple and promising storyline will appeal to the viewers across all sections of society." The cast includes Deepak Qazir, Anita Kulkarni, Gopi Desai and the protagonist is played by Pariva Pranati who is also playing the character of Sandhya in 'Virrudh'. |
here the link
http://media247.co.uk/bizasia/newsarchive/2007/12/sony_tv_an nounc.php
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COP ACT | ||
A. L. Chougule Pariva Pranati is playing a cop in Sony's Salaam Zindagi and loving it "I was looking for something different from the routine family dramas. Virrudh is of course quite different but in Salaam Zindagi not only am I playing the lead but it gives me an opportunity to live and breathe a character that's quite challenging and absolutely different from the roles I have done so far," says Pariva who plays a girl- next-door in the show who goes on to become a successful police officer. Salaam Zindagi, according to Pariva, is a combination of both soap and drama series. "The show has a family but it doesn't have the usual soap elements like family politics, villains and vamps within the family. More than soap, it's a serialised daily drama. The story starts in the family and moves to police academy. But both the family and the police force are an integral part of the story," she elaborates. Salaam Zindagi is the story of Manya Sharma. Though she comes from a family of cops, Manya is passionate about dance and her dream is to be a well-known danseuse. But she sacrifices her dream for the sake of her grandfather's happiness and health and decides to become a police officer. Quiz Pariva on how difficult is it for Manya to achieve her new dream and she says it is not going to be easy at all. "Manya is a girl-next-door. She is simple, cute and delicate. Nobody gives her even an outside chance to make it as a successful cop. But having made a difficult choice, Manya is determined to overcome all challenges. Of course, it is not easy for her to overcome the problems as Manya backtracks and even changes her mind. But what keeps her going is her grandfather's wish, which acts as a constant inspiration for her," she explains. Inspiration apart, Manya encounters a whole lot of problems and difficulties when she joins the police academy where she gets very little support. She explains, "Most people make fun of her because she doesn't look like a cop. She is neither rough and tough nor tall. But despite little support in the academy, she goes through the grind and proves everyone wrong." The show deals with both personal and professional life of Manya. While the family remains as her personal abode of peace and support, Manya's professional life will be full of problems, issues and pressure to prove her worth as an able officer in an overwhelming male domain. "The story will focus on the academy for about 30 episodes because that's where her transformation will happen. After that it will revolve around how Manya balances between her personal and professional life. Essentially Salaam Zindagi is the story of a modern working woman who tries to prove her worth as a worthy and successful individual in a man's world. The police backdrop is a metaphor," she adds. Pariva says that her career journey has been pretty smooth so far. "I think nothing comes easily and everything happens at the right time. My first show was Bhabhiwhich was a good learning experience for me. I was to play Sanyogita in Prithviraj Chauhan but my entry got delayed by a year and I had to opt out of the show. Meanwhile I did 26 episodes of Shaadi Street but the show is yet to come on air. For a while I did Saathi Re and Virrudh and after that I got Salaam Zindagi which is produced by the same company that made Saathi Re. I don't think it's been a difficult journey but it's also not been a cakewalk either," she smiles. |
Ask her the reason behind her sudden disappearance fromVirrudh and Pariva says it's because of Salaam Zindagi. "I had to take a break from Virrudh because of Salaam...where I am required for practically every scene. I may or may not come back in Virrudh but I really enjoyed doing the show. Working with senior actors like Vikram Gokhale, Smriti Irani, Sushant Singh, Anoop Soni and others was a great learning experience. What really surprised me the most is that despite them being such good actors and well-known names in the industry, they don't carry any attitude. They are so humble and down- to-earth. Name, fame or money, nothing affects them," says Pariva who doesn't regret that though she waited for Prithviraj to happen she had to opt out of the show eventually.
"I would have loved to do the show and had even prepared for my role. But probably Prithviraj was not to happen to me. I strongly believe in destiny. I have lot of patience and I believe that everything happens at the right time. If things don't work the way I expect I don't get depressed. Instead I keep myself busy reading books, watching movies and spending time with my family. There is no point in getting stressed about things that don't happen in your life and career," she ends.
http://www.screenindia.com/fullstory.php?content_id=18369
Salaam Zindgi's premise of a story revolving around the making of a lady police officer holds ample promise in the glut of saas-bahu inanities for the sheer novelty of the idea. But this is no Udaan. Pariva Pranati's Maanya act is earnest, but it's not a patch on Kavita Choudhury's Kalyani Singh, and for no fault of the actress. The character's conceptualisation itself is flawed but it's not at a point of no redemption either.
That's why I won't dismiss the show entirely, as one can still spot occasional moments of hope in acts like that of the police academy's lady police instructor, Meghna Malik (in another wow role with some good lines post Har Ghar Kuch Kehta Hai) or in the character of Maanya's mother (Anita Kulkarni), whose humanness surprisingly comes forth in her selfish urgings to Maanya to put self before sacrifice. Abhay Vakil as Maanya's potential love interest, Akash, adds one more variant to his many cute and naughty lover boy acts on TV. Sachin Khurana as the chauvinistic police academy deputy head is effective.
Verdict
If you are not a stickler for authenticity, the show's truly different context and content might appeal.
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