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'Sach Ka Saamna' blinks, shifts to a new time band of 11 pm from August 11
August 12, 09
'Sach Ka Samna', Star Plus' new show which has received equal amount of flak and support for its probing questions, will now be aired at a later time band of 11 pm, Monday to Friday. In a release issued by Star Plus, the channel said, "Given our commitment towards responsible broadcasting and our unique relationship with Indian families, we have decided to voluntarily and proactively move the telecast time to 11.00 pm."
The channel has claimed that 'Sach Ka Samna' is keenly viewed by more than 40 million viewers every week and has seen the best launch for a non-fiction show in the last two years scoring a 4.6 TVR bumper opening. "The show is being lauded by audiences in India with more than 20,000 people applying to appear as participants within the first two weeks of the show's launch," the release added.
The release goes on to stated: "We at Star India have taken note of the debate in certain sections of the society about 'Sach Ka Samna'. It has been heartening to see an outpour of endorsement and support for this programme. We are particularly thankful to the media, both print and television, for its mature and constructive support of the show. We are also thankful to the I&B Ministry, led by the Hon. Minister Ambika Soni, for a very patient and constructive handling of the situation."
http://www.exchange4media.com/e4m/news/fullstory_industrybrief.asp?section_id=35&news_id=35573&tag=31307
August 12, 09
'Sach Ka Samna', Star Plus' new show which has received equal amount of flak and support for its probing questions, will now be aired at a later time band of 11 pm, Monday to Friday. In a release issued by Star Plus, the channel said, "Given our commitment towards responsible broadcasting and our unique relationship with Indian families, we have decided to voluntarily and proactively move the telecast time to 11.00 pm."
The channel has claimed that 'Sach Ka Samna' is keenly viewed by more than 40 million viewers every week and has seen the best launch for a non-fiction show in the last two years scoring a 4.6 TVR bumper opening. "The show is being lauded by audiences in India with more than 20,000 people applying to appear as participants within the first two weeks of the show's launch," the release added.
The release goes on to stated: "We at Star India have taken note of the debate in certain sections of the society about 'Sach Ka Samna'. It has been heartening to see an outpour of endorsement and support for this programme. We are particularly thankful to the media, both print and television, for its mature and constructive support of the show. We are also thankful to the I&B Ministry, led by the Hon. Minister Ambika Soni, for a very patient and constructive handling of the situation."
http://www.exchange4media.com/e4m/news/fullstory_industrybrief.asp?section_id=35&news_id=35573&tag=31307
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