cum% improves- latest trps

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches Date of 1st Episode Days of Telecast Viewership Metrics Episode 1 2 3 4 5 6 Jeena Isi Ka Naam Hai (ZeeTV) 14 Oct.'06 Sat R% 0.6 Cum reach % 3.0 Betiyaan Apni Yaa Paraaya Dhan (Star One) 10 Oct.'06 Tue-Thu R% 0.3 0.3 0.3 0.2 Cum reach % 1.1 1.9 2.4 2.9 Saathii Re (Star One) 10 Oct.'06 Tue-Thu R% 0.2 0.2 0.1 0.3 Cum reach % 1.2 1.9 2.3 3.2 Kaajjal Sabbki Aankhon Mein Basi (Sony) 09 Oct.'06 Mon-Thu R% 1.0 0.6 0.8 0.6 0.8 0.5 Cum reach % 2.7 4.2 5.3 6.4 7.2 8.1 Nach Baliye 2 (Star One) 25 Sep.'06 Mon R% 2.0 1.9 1.9 2.0 Cum reach % 6.3 9.9 12.5 15.3

Target Group: C&S Homes, College Student, SEC ABC

New Launches Date of 1st Episode Days of Telecast Viewership Metrics Episode 1 2 3 4 5 6 Jeena Isi Ka Naam Hai (ZeeTV) 14 Oct.'06 Sat R% 0.8 Cum reach % 4.4 Betiyaan Apni Yaa Paraaya Dhan (Star One) 10 Oct.'06 Tue-Thu R% 0.4 0.1 0.0 0.3 Cum reach % 1.5 2.0 2.3 3.6 Saathii Re (Star One) 10 Oct.'06 Tue-Thu R% 0.4 0.3 0.2 0.4 Cum reach % 2.2 3.0 4.1 5.5 Kaajjal Sabbki Aankhon Mein Basi (Sony) 09 Oct.'06 Mon-Thu R% 1.0 0.5 0.5 0.8 0.5 0.6 Cum reach % 1.8 4.1 5.3 6.8 7.9 8.5 Nach Baliye 2 (Star One) 25 Sep.'06 Mon R% 2.6 3.4 3.0 3.4 Cum reach % 7.1 11.7 14.1 17.6

Target Group: C&S Homes, CWE, SEC ABC

New Launches Date of 1st Episode Days of Telecast Viewership Metrics Episode 1 2 3 4 5 6 Jeena Isi Ka Naam Hai (ZeeTV) 14 Oct.'06 Sat R% 0.6 Cum reach % 3.2 Betiyaan Apni Yaa Paraaya Dhan (Star One) 10 Oct.'06 Tue-Thu R% 0.5 0.5 0.3 0.3 Cum reach % 1.3 2.3 2.8 3.2 Saathii Re (Star One) 10 Oct.'06 Tue-Thu R% 0.3 0.3 0.3 0.3 Cum reach % 1.6 2.4 2.9 3.6 Kaajjal Sabbki Aankhon Mein Basi (Sony) 09 Oct.'06 Mon-Thu R% 0.9 0.7 0.5 0.5 0.5 0.5 Cum reach % 1.9 3.8 4.5 5.8 6.6 7.6 Nach Baliye 2 (Star One) 25 Sep.'06 Mon R% 2.3 2.1 2.0 1.6 Cum reach % 7.5 12.1 15.4 17.6

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches Date of 1st Episode Days of Telecast Viewership Metrics Episode 1 2 3 4 5 6 Jeena Isi Ka Naam Hai (ZeeTV) 14 Oct.'06 Sat R% 1.2 Cum reach % 3.8 Betiyaan Apni Yaa Paraaya Dhan (Star One) 10 Oct.'06 Tue-Thu R% 0.5 0.4 0.3 0.2 Cum reach % 1.8 2.4 2.9 3.1 Saathii Re (Star One) 10 Oct.'06 Tue-Thu R% 0.1 0.3 0.1 0.4 Cum reach % 1.7 2.3 2.8 3.1 Kaajjal Sabbki Aankhon Mein Basi (Sony) 09 Oct.'06 Mon-Thu R% 0.8 0.7 0.6 0.8 0.3 0.5 Cum reach % 1.7 3.9 5.0 6.4 6.9 8.2 Nach Baliye 2 (Star One) 25 Sep.'06 Mon R% 3.1 1.8 2.1 2.4 Cum reach % 7.4 11.7 14.5 17.4

Target Group: C&S Homes, HW, SEC ABC

New Launches Date of 1st Episode Days of Telecast Viewership Metrics Episode 1 2 3 4 5 6 Jeena Isi Ka Naam Hai (ZeeTV) 14 Oct.'06 Sat R% 1.0 Cum reach % 3.6 Betiyaan Apni Yaa Paraaya Dhan (Star One) 10 Oct.'06 Tue-Thu R% 0.6 0.4 0.2 0.5 Cum reach % 2.0 2.9 3.5 4.4 Saathii Re (Star One) 10 Oct.'06 Tue-Thu R% 0.2 0.3 0.1 0.5 Cum reach % 1.8 2.6 3.4 4.0 Kaajjal Sabbki Aankhon Mein Basi (Sony) 09 Oct.'06 Mon-Thu R% 1.1 0.7 0.6 0.8 0.6 0.5 Cum reach % 2.4 4.3 5.4 7.0 8.0 9.3 Nach Baliye 2 (Star One) 25 Sep.'06 Mon R% 3.1 2.5 2.4 2.7 Cum reach % 8.5 13.4 16.3 19.6

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shagun is improving day by day it's an excellent start and the serial has developed itself very well!every viewer that watches a single episode gets addicted as it is a new storyline and a very unique individual serial!

X.o.X.o.---Jasmine---x.O.x.O

Originally posted by: sujal_kashish

shagun is improving day by day it's an excellent start and the serial has developed itself very well!every viewer that watches a single episode gets addicted as it is a new storyline and a very unique individual serial!

X.o.X.o.---Jasmine---x.O.x.O

i hope it becomes a hit n it enters the top 20 charts

********SIGH****************

Luv,

Shagun

it is just amazing that kajal will be hit

It's doing good for a 2nd week..Anyways a serial takes a month or 2 to build up nicely 😊

Originally posted by: a4j4ever

It's doing good for a 2nd week..Anyways a serial takes a month or 2 to build up nicely 😊

you said that right

i agree wid u jasmine & shagun 👏

Also sharmi u r tite lets c in a months time it will def gear up 😊 😳