Suhana replaces Anandi in Ormax's character study

MUMBAI: Suhaana, the protagonist of Star Plus' popular show Sauraal Genda Phool, has replaced Balika Vadhu's Anandi to become the most popular character among the Hindi general entertainment channels (GEC) audiences.

This finding has come from the media research and consulting firm Ormax Media's sixth edition of Characters India Loves (CIL) study.

Since CIL's inception in August 2009, this is for the first time that a character has dislodged Anandi from her No 1 position. Surprisingly, Anandi is not even featuring among the top 10 list and is now on number 11.

As per CIL, Suhaana's share among the fiction characters has grown by 66 per cent in the last three months.

Meanwhile, Jethalal (Tarak Mehta Ka Ooltah Chashma) continues to maintain the second position followed by Pratigya (Pratigya), Archana and Maanav (Pavitra Rishta) at third, fourth and fifth place respectively.

This sixth track of the study was conducted during December last year and January. The interviews were conducted among 2,600 respondents in six cities -Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.

CIL is a quarterly study to measure the popularity of characters on Indian television. The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.