Posted:
Article content By Gossips TV : The Ministry of Information and Broadcasting (MIB) has proposed a significant overhaul of India’s television audience measurement framework, introducing major reforms to modernize the Broadcast Audience Research Council (BARC) ratings system. Under the draft amendments released for public consultation, the MIB aims to open the door for multiple rating agencies to operate in the audience measurement sector, effectively ending BARC India’s long-standing monopoly. The move is expected to bring in more competition, innovation, and transparency in how TV viewership data is collected and analyzed. A key highlight of the proposed reform is the inclusion of Connected TV (CTV) viewership, recognizing the rapid shift of audiences toward smart TVs and streaming devices. By integrating CTV data, the government seeks to provide a more comprehensive and accurate picture of India’s evolving media consumption habits that increasingly blend traditional TV and digital platforms. The MIB’s proposal also emphasizes strengthening oversight, ensuring credibility in data collection, and encouraging the use of advanced technology for real-time measurement. Once finalized, the revised policy could reshape India’s television ratings ecosystem, aligning it with global standards and making it more inclusive of modern viewing platforms. The draft policy is currently under industry review and open for stakeholder feedback before final implementation.
Looks like these two will trap DK and force him to release her. Can see her anytime other than these two 
1.5k