She looks so pretty here.
She looks so pretty here.
looking good. love pottery barnlook for deals only
.Williams-Sonoma (WSM) Expands Portfolio With Deepika Padukone
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Williams-Sonoma, Inc.'s (WSM Quick QuoteWSM - Free Report) focus on expansion initiatives is mirrored in its diversified product portfolio and global market reach. The market position of the company’s portfolio of brands is attracting accretive collaborations, which, in turn, are increasing market reach and growth prospects.
Considering the tailwinds being true for Williams-Sonoma’s prospects, recently the company’s portfolio brand, Pottery Barn, collaborated with globally acclaimed actor and style icon, Deepika Padukone. The style icon’s debut home furnishings collection with Pottery Barn is exquisitely inspired by Indian vintage motifs, which house a collection of entertaining and serve-ware pieces, textiles and decorative accessories.
The United States assortment comprises bedding, embroidered pillows, decorative accessories and hand-knotted rugs. Furthermore, a collection including dinnerware and serve-ware, with textured, floral sculpted details and an earthy aesthetic, will be exclusively available in India, the Middle East and the Philippines.
Williams-Sonoma leverages the market demand patterns for its brand portfolio, which serves a wide range of categories, aesthetics and life stages, and helps to stimulate its growth prospects despite the ongoing macroeconomic challenges.
During 2023, the company engaged in various collaborations including Bridgerton, the Super Mario franchise, Deb Perelman of Smitten Kitchen, Warner Bros. Discovery Global Consumer Products and a few others. These exclusive collaborations, along with digital app launch and new store additions, aided the company in diversifying its product offerings and increasing its market reach, positioning it well through 2024 and beyond.
The company is optimistic about its upcoming growth prospects with an impressive pipeline of new launches with engaging content and corresponding events, both in-store as well as online.
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