Originally posted by: atominis
Consuming foreign media does not mean Indians are okay with historical or religious or folk lore being mangled to make it look 'global'.
I totally disagree with your first line that desi does not sell unless it has sex or SRK.
How did Lagaan, Jodha Akbar, Bahubali, PS series, RRR become so successful? Craze and pan India housefull shows for Bahubali were real. Saw it firsthand in even Punjab where South films hardly have takers.
Even Padmavat, Bajirao Mastani have done fairly well with more desi look and not blindly copying Hollywood.
The dubbed versions of Magadheera are popular online and on TV as well. How did it click then?
Indian youth may be more inclined to talk of Marvel but also know Indian history and epics are what they are and know their context and do not want to see them transplanted or re imagined as sasta version of GOT.
I never said it's okay. Obviously I'm personally not okay with any of this. I was just trying to see why they'd do this, from a business POV. They're trying to make money and clout and they'd do whatever it takes to grab eyeballs. Something being popular on tv doesn't translate well into the movie making business where you make money only if the 'masses' go to the theatres.
The sex and SRK part isn't to be taken literally. For one it means you need big stars ,, not necessarily SRK. And big banners. Some formulaic stuff. Grand sets. Hence the divide between 'parallel films' and something like Swades or Lagaan. But what has happened is that stars aren't what they used to be anymore. So I think they look for other ways to make things appealing. Most of the examples you've mentioned were from before the internet boom in India , (including Bajirao ) when tastes were different.
Southern films that become pan India hits are a different matter altogether. There's some of that boycott Bollywood thing lingering which helps. And they're exotic to viewers who have recently discovered the idea of movies from the South that aren't ennada Rascal and stuff from the dubbed versions they've seen on Sony Max. Again packaging matters. There's Ash , Mani Ratnam etc. And there's Tamanna's backless waterfall dance on the other hand. Which brings us back to what I was saying. I haven't watched Bahubali but going by what I've seen in trailers and clips there's plenty of borrowed action scenes.
And ofcourse there are going to be exceptions.
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