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Extra marital affair has sensational angle. It will give more clicks than Ayesha's music video Bidaai reaching 4 million...
Also, 4 million is not a HUUUUGE number for an article to be written on.
P.S: I like Ayesha but here I am talking only from business and brand POV
saheer sheikh and hina's video get 20+ million views..
Ghum is more successful than ayesha's MV though it has given her name and fame but she is yet to beome a brand