Let’s take a step back & look at wider perspective :
1. All sitara shows saw jump +/-. Even the ones with currently not working tracks like yrkkh. Navratri over, people back to routine itv.
2. Shaadi track in itv is sure shot recipe for surge! It always has visuals (ph splurged on outdoor shoot) , different set up helps, songs & dance (badtameez Dil & Raavi’s dance) , family scenes. And PS had ongoing drama of if Deven gets caught , bahoos crack crime or not.
3. Promo of the track : Chanel cleverly used Raavi : “kya Raavi’s le payegi chunauti?” Through the week. It helped. Because week concluded with last episode Raavi figuring out fake jwellery & started this week w/ bhabhi’s marathon.
4. All characters had something to do: Shiva was sulking but had badtameez Dil & abba dabba alongwith bhabhis , Gombi got nimbooda reloads, shweta & Deven ruled screens, Suman controlled comic scenes. Krish - the marrying minion- was as much prop as Rest brothers except some song dance & pool closeups. He didnot spearhead Shaadi track, he supported shweta because: what else?
5. Even with all ingredients in platter: TRP hasn’t touched 2+ ( sitara notices this because post this high point shadi drama, cool down period can take all air out if not kept in check)
Yes slot leader is back & that will help, but that too only if numbers sustain.
6. It is still not in Ormax list. Which sitara very closely monitors. That means, no buzz. SM was dead for this High point track. - if you remember recently show was in Ormax list due to rwsp buzz, even w low trp & crappy tracks.
Ad revenue comes not only from trp no.s but from all platforms. Overseas ad values is big thing for all Chanels. (Have first hand experience how all 3 major GEC reps here go cutthroat trying to capture association for widely attended Diwalimelas here)
And no Ormax list means that ad portion is compromised, overseas & local both.
well, next week it will stay around same- bit drop as Shaadi drama is going half week through. & then again will depend on how &what next. My guess: Deven will be back.
I am all for discarding Arnav angle, any more MU-fights, sulking. Separation has dragged YRKKH down, Angle Pulled Banni wayyy down, ShiVi MU story will not be well received & if they still go forward; numbers will come down & blame on ShiVi. Jo nahin hona chahiye.
They should focus now on Family disputes. Raavi & Rishita vs Dhara Shweta.