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Why No one is talking about this??
I am no insta marketing expert so below is all google knowledge :)
The engagement rate is used to measure the level of interaction by followers from content created by a user
https://mightyscout.com/influencer-lookup
Aru: 1.7M # of Posts: 471
Engagement 5.6% : Very Good
LIkes: 94k Comments: 671 Avg video views: 739K
1:140 Comment:Like Ratio
Interestingly, Darshini Rathod's engagement rate is 23.88% !!!
My analysis:
Darshini has relatively less number of followers: 7K . Assume significant # are Aru hardcore fans. Darshini doesn't post much - she puts out stories (believe that can't be tracked) . Some of the posts are Aru related, so she will get likes from lot of the Aru fans. Like one of the posts have 4K likes - 50% of her followers.
So am not surprised her showing a high engagement rate. The number is not as significant due to the # of followers she has.
My analysis:
Darshini has relatively less number of followers: 7K . Assume significant # are Aru hardcore fans. Darshini doesn't post much - she puts out stories (believe that can't be tracked) . Some of the posts are Aru related, so she will get likes from lot of the Aru fans. Like one of the posts have 4K likes - 50% of her followers.
So am not surprised her showing a high engagement rate. The number is not as significant due to the # of followers she has.
She is the de facto SM manager for Arunita and PD.
Whenever there is news about them, the fan pages usually repost well before the protagonists themselves, and she is prompt to repost those fan posts. If you follow her IG stories, well over 75% are such reposts.
These two have that kind of drawing power. Last year when they went to Rishikesh, RJ Devanganna's IG following almost doubled in those 3 days. Same with Tanvi U Mehta this year after Riyadh. Doubled in a period of 2 or 3 weeks.
Videos of Vadodara concert 19 Oct 2022 available on Willyandchoklate IG page, Rupjit_playheadstudip IG page, Arunitakegeetokasangraha IG Page, and AruXDeep YouTube channel.
Arunita was amazing yesterday. So relaxed and savouring each note and each syllable. Some new songs to her list as well.
Originally posted by: PV_IFhandle
Videos of Vadodara concert 19 Oct 2022 available on Willyandchoklate IG page, Rupjit_playheadstudip IG page, Arunitakegeetokasangraha IG Page, and AruXDeep YouTube channel.
Arunita was amazing yesterday. So relaxed and savouring each note and each syllable. Some new songs to her list as well.
Yes watched multiple sources. Wish the audio quality could be better - don't know if it is the recording or the audio tuning or the band..the bass seems quite loud! But in spite of that Arunita shines through.
Agree her singing seems to be a different level lately...there is the extra oomph on her usual renditions and the new additions add variety for remote fans!
Tu Hi Re was just out of the world for me! She feels now so confident in her performance..she seems to experiment with each of her renditions and introduce variations! Dil Mange More always with Aru 😊
Yes watched multiple sources. Wish the audio quality could be better - don't know if it is the recording or the audio tuning or the band..the bass seems quite loud! But in spite of that Arunita shines through.
Agree her singing seems to be a different level lately...there is the extra oomph on her usual renditions and the new additions add variety for remote fans!
Tu Hi Re was just out of the world for me! She feels now so confident in her performance..she seems to experiment with each of her renditions and introduce variations! Dil Mange More always with Aru 😊
Audio was poor throughout in Tanvi Mehta's stream, and that has been an issue with her streams since she started. I think it is either a device issue or about how she holds her phone. I told her when I met her in BLR but to no avail.
The audio in Willy and Choklate is better as it was even yesterday, but the stream kept getting cut.
But yes, I agree. Dil Maange More.
Old song of Shreya Ghoshal. Notice that the basic tune is same as Ae Ri Pawan, which Arunita sang in her Idol audition.
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