Arunita Kanjilal FC 12 - Page 55

Arunita's concert performance of kesariya went viral on Instagram with more than 700k likes and 7M views

Originally posted by: Karkerrna3

Arunita's concert performance of kesariya went viral on Instagram with more than 700k likes and 7M views

That's great. She does not usually sing this song. Maybe she will sing it again in her next solo performance.

Incidentally, she now has 1.7M IG Followers! 🥳

Originally posted by: Realityshow

That's great. She does not usually sing this song. Maybe she will sing it again in her next solo performance.

Incidentally, she now has 1.7M IG Followers! 🥳

Quite impressive growth in IG followers in the last 3-4 weeks.

Some stats:

04/29/22: 1.5 million

06/11/22: 1.6 million (43 days to add 100K) => believe SS2 was instrumental in getting her to 1.6M

10/16/22: 1.7 million (127 days to add 100K)

Interestingly she is only ~12K less then PD now. Likely to overtake if the current growth trend continues. She was behind about 50K+ before SS2 start, behind by about 45K+ after SS2 end.

My view on main drivers for her sudden rise in IG followers in the last 3-4 weeks: her Kesariya song rendition and her insta reel below that also has gone viral: 3M views, 345K+ likes and increasing daily

I don't believe Ishq Karu had any significant influence to IG followers: Ishq Karu is moving slowly due to lack of SM exposure and lack of song promotion, not many know Aru has sung this song

https://www.instagram.com/p/CjUR-t7PH46/

Another milestone!

This duet from II12 with Pawandeep crossed 81M. 🥳👏

https://www.youtube.com/watch?v=39Lua5JzJEk

Originally posted by: AK_Fan

Quite impressive growth in IG followers in the last 3-4 weeks.

Some stats:

04/29/22: 1.5 million

06/11/22: 1.6 million (43 days to add 100K) => believe SS2 was instrumental in getting her to 1.6M

10/16/22: 1.7 million (127 days to add 100K)

Interestingly she is only ~12K less then PD now. Likely to overtake if the current growth trend continues. She was behind about 50K+ before SS2 start, behind by about 45K+ after SS2 end.

My view on main drivers for her sudden rise in IG followers in the last 3-4 weeks: her Kesariya song rendition and her insta reel below that also has gone viral: 3M views, 345K+ likes and increasing daily

I don't believe Ishq Karu had any significant influence to IG followers: Ishq Karu is moving slowly due to lack of SM exposure and lack of song promotion, not many know Aru has sung this song

https://www.instagram.com/p/CjUR-t7PH46/

She launched her IG a/c just before she joined IL12. At that time she was nearly 200K behind PD. Her following grew and chipped away at the lead which was partly restored after PD's win.
The growth after IL Finale has been more consistent and stronger for her although she has failed to maintain proper contact with her fans. This reflects in poor interaction these days on her posts as compared to before.
Having a lot of followers is only useful if they are engaged.
She has the opportunity, but not yet the will.

Originally posted by: srtor

Another milestone!

This duet from II12 with Pawandeep crossed 81M. 🥳👏

https://www.youtube.com/watch?v=39Lua5JzJEk

Reposting - somehow that video link is not showing up in my browser until I click on "Quote"

https://www.youtube.com/watch?v=39Lua5JzJEk

Originally posted by: Realityshow

She launched her IG a/c just before she joined IL12. At that time she was nearly 200K behind PD. Her following grew and chipped away at the lead which was partly restored after PD's win.
The growth after IL Finale has been more consistent and stronger for her although she has failed to maintain proper contact with her fans. This reflects in poor interaction these days on her posts as compared to before.
Having a lot of followers is only useful if they are engaged.
She has the opportunity, but not yet the will.

Bold: very well summarized. She really needs to put in a lot more effort into self promotion. Having seen a bunch of comparison videos with other reality contestants, I now believe more than ever that she has no competition in her contemporaries as far as skill, ability and sweetness of voice goes. But the right type of self promotion is required. Without that, the best can flounder. Right promotion can make even Neha Kakkar a star!

Next release of Choklate Pi coming soon. Duet of Arunita and PD. Most likely the one shot in Ladakh.

https://www.instagram.com/p/Cj2oiPIIwId/

Originally posted by: Realityshow

She launched her IG a/c just before she joined IL12. At that time she was nearly 200K behind PD. Her following grew and chipped away at the lead which was partly restored after PD's win.
The growth after IL Finale has been more consistent and stronger for her although she has failed to maintain proper contact with her fans. This reflects in poor interaction these days on her posts as compared to before.
Having a lot of followers is only useful if they are engaged.
She has the opportunity, but not yet the will.

I am no insta marketing expert so below is all google knowledge :)

The engagement rate is used to measure the level of interaction by followers from content created by a user

Aru’s insta engagement rate metric is very good if one considers the last 4 weeks. Yes it did falter in the middle. There are many insta engagement rate calculators on the web and they do it differently so I used one to compare the idol 12 top runners in terms of popularity and engagement rate. I added Neha Kakkar as an extreme comparison point. The “Very Good” label is generated by the web site. The metrics below show an average number per post. In general the more followers you have the tougher it is to maintain a high engagement rate.

Based on the data below, Aru’s current numbers are impressive in spite of her not really trying!!

If Aru becomes adept at marketing/sales and pushes for more views, very likely we could see her youtube views and her insta metric improve further. I wrestle with the question - Aru we love and adore is a simple girl whose singing touches our heart and soul and her innocence brings a smile and peace to our visage, should we be expecting her to morph to a person she is not to get more views/popularity! This is a philo discussion, I am still wrestling with it but will attempt to pen my thoughts on this in a separate post.

https://mightyscout.com/influencer-lookup

Aru: 1.7M # of Posts: 471

Engagement 5.6% : Very Good

LIkes: 94k Comments: 671 Avg video views: 739K

1:140 Comment:Like Ratio

PD: 1.7M # of Posts:622

Engagement: 2.21%:

Likes: 36k Comments: 281 Avg. video views: 187k

1:128 Comment:Like Ratio

Saylikamble_music: 529k # of Posts: 688

Engagement: 7.5% Very Good

Likes: 39k Comments: 137 Avg. video views: 78k

1:287 Comment:Like Ratio

Danish: 902k # of Posts: 913

Engagement: 1.1%

Likes: 11k Comments: 97 Avg. video views: 49k

1:115 Comment:Like Ratio

Nihal: 257k # of Posts: 280

Engagement: 2.8%

Likes: 7758 Comments: 53 Avg. video views: 49k

1:146 Comment:Like Ratio

Nehakakkar: 71m

Engagement:1.7% # of Posts: 2335

Likes: 1.2m Comments: 6219 Avg. video views: 5.3m

1:192 Comment:Like Ratio

Below is another data point I found. The engagement rate below does not map to the engagement rate shown above. But I did look across multiple engagement calculators and Aru comes to be between 3.5 % to 5.6%.

Most social media marketing experts agree that strong engagement falls around 1% to 5%

Average Engagement Rate on Instagram

Number of FollowersAverage ER
>1M 1.97%
100K - 1M 2.05%
20K - 100K 2.15%
5K - 20K 2.43%
1K - 5K 5.60%

Engagement rate of some celebrity singers :

• @selenagomez 2.69%

• @justinbieber 1.58%

• @beyonce 2.31%

Originally posted by: AK_Fan

I am no insta marketing expert so below is all google knowledge :)

The engagement rate is used to measure the level of interaction by followers from content created by a user

Aru’s insta engagement rate metric is very good if one considers the last 4 weeks. Yes it did falter in the middle. There are many insta engagement rate calculators on the web and they do it differently so I used one to compare the idol 12 top runners in terms of popularity and engagement rate. I added Neha Kakkar as an extreme comparison point. The “Very Good” label is generated by the web site. The metrics below show an average number per post. In general the more followers you have the tougher it is to maintain a high engagement rate.

Based on the data below, Aru’s current numbers are impressive in spite of her not really trying!!

If Aru becomes adept at marketing/sales and pushes for more views, very likely we could see her youtube views and her insta metric improve further. I wrestle with the question - Aru we love and adore is a simple girl whose singing touches our heart and soul and her innocence brings a smile and peace to our visage, should we be expecting her to morph to a person she is not to get more views/popularity! This is a philo discussion, I am still wrestling with it but will attempt to pen my thoughts on this in a separate post.

https://mightyscout.com/influencer-lookup

Aru: 1.7M # of Posts: 471

Engagement 5.6% : Very Good

LIkes: 94k Comments: 671 Avg video views: 739K

1:140 Comment:Like Ratio

PD: 1.7M # of Posts:622

Engagement: 2.21%:

Likes: 36k Comments: 281 Avg. video views: 187k

1:128 Comment:Like Ratio

Saylikamble_music: 529k # of Posts: 688

Engagement: 7.5% Very Good

Likes: 39k Comments: 137 Avg. video views: 78k

1:287 Comment:Like Ratio

Danish: 902k # of Posts: 913

Engagement: 1.1%

Likes: 11k Comments: 97 Avg. video views: 49k

1:115 Comment:Like Ratio

Nihal: 257k # of Posts: 280

Engagement: 2.8%

Likes: 7758 Comments: 53 Avg. video views: 49k

1:146 Comment:Like Ratio

Nehakakkar: 71m

Engagement:1.7% # of Posts: 2335

Likes: 1.2m Comments: 6219 Avg. video views: 5.3m

1:192 Comment:Like Ratio

Below is another data point I found. The engagement rate below does not map to the engagement rate shown above. But I did look across multiple engagement calculators and Aru comes to be between 3.5 % to 5.6%.

Most social media marketing experts agree that strong engagement falls around 1% to 5%

Average Engagement Rate on Instagram

Number of FollowersAverage ER
>1M 1.97%
100K - 1M 2.05%
20K - 100K 2.15%
5K - 20K 2.43%
1K - 5K 5.60%

Engagement rate of some celebrity singers :

• @selenagomez 2.69%

• @justinbieber 1.58%

• @beyonce 2.31%

Excellent work.
Many thanks.

Learnt a lot.