Originally posted by: Pardhaan
Padmavat's success was greatly aided by the controversies surrounding it.
A lot of movies are surrounded by controversies, but that is not the main reason for their success.
Eg: Phantom
Even before the film's release, viewers liked and anticipated Ranveer's performance due the Khalibali song and all other promotional songs/teaser videos. Certainly, he was a big element of that movie's marketing.
Despite being the antagonist and not even sharing the screen with Deepika , he absolutely overshadowed the other two leads.
43