I had understood the reason behind ratings degradation in itv gecs atleast. Reason is the monotonous scriptwriting where no new shows feels fresh as they are very repetitive and rehashed products. I am talking about overall itv (nationwide + regional). For eg look at SJ, they bring a new show and immediately get leads married and then a lottttt of sasural drama to achieve trps. Isse audience are losing interest, in marriage track trps increase little bit then it drops down again. This upcoming new show Shaheber Chithi has a completely rehashed plot of Sanjher baati but here the diff is ML is not blind but legless. But isnt it enough to be unique. NOT AT ALL. This monotony is never ending in bong tv.
With hindi TV the problem is not following the true story and changing script weekly on trp basis. Trp increases, continue the bogus drama, trp falls, bring new bogus drama. In this way audience has not only lost interest but has got very irritated too. And compared to TV, web has exciting stuff to offer that ends in just 10-20 episodes. So why will not audience shift to web. TV channels just dont understand that where they are going wrong exactly like Netflix CEO.


