Yes leken entire indian youth hasnt shifted to OTT right. Lets say 40% of the youth has shifted to OTT but the other 60% ? Had they ? For them what ? Unke baare mein koi nahi sochte. Everybody cannot afford Netflix / Prime like us na. Humesha sirf ye sochna (by producers and channels) ki youth toh chali gayi hai OTT pe toh hum sirf family audience pe focus karenge ye toh galat hua. This is plain partiality and i totally dont expect this. There are many children whose parents dont allow them to watch OTT content so they end up watching either cartoon or TV serials. We call it minority leken OTT pe jo log hai vo minority hai TV ki audience asal maaine mein majority hai. Haan they cant bring trps like 3+ or 4+ leken unke liye shows banana bandh hi kardo bhala ye kaisa solution hua yaar.
Children have it enough to Disney nd all😙
I mean not really enough, but unke liye special children's content hi banega aur
Abhi ka TV is cattered towards middle aged women but coming to older teens, nd young adults, obviously tv needs some or more youth content catered
You know when I was a pre teen nd then 13-14, my parents didn't lemme watch those 'youth centered shows' on V nd bindas, I guess there was some themes of sex nd all??
Nd by 15, I myself had grown out of TV
So I think teens k liye unse related teen content nd young adults k liye Thora bold content that can be aired at like 10 pm can be a good idea