Interesting little screenshot from Merani's Twitter today
TRP being calculated looks like (TS/Duration) * Reach
TS is time spent.
So very bizarrely IMO, if the channel removed ads altogether, probably making the viewer watch all 30 minutes of the show for a particular day instead of them potentially switching channels mid-way, KKB would probably have a TRP of 3.9 for that day?
If so, it probably explains why some shows (especially in their first episodes) air without any ads- it might be an attempt to get high TRP's initially.
And very interesting battle between KKB and SNS2- the latter has more reach, but KKB appears to have a more dedicated audience watching it, and is therefore slot leader.
