Star plus knows that Sai Joshi is the star who pulls views for their TRP. Any fall in TRP is thanks to rubbish tracks. So whether PH, makers, costars see it or not, channel has seen it. They can live in their bubble till its burst. Whatever. Audience loves Sai. So no matter what low balling and crap they pull in terms of negative publicity, paying IF or TC for biased articles or targeting Sai in a negative way via articles/tweets etc- ultimately the truth is Sai/Ayesha is getting them views. If some people associated with the show cant respect that n accept that, then its their problem. They can live under a rock. Anyone engaging in unecessary controversy/maligning by dragging Sai - the most loved character will reap bad karma sooner or later.