completely agree, just wanna add that, hum for some time didn't have even decent content shows. Beech mein. Trp bhi nai aari thi. Something was off track about it. Now this year it has come back in the game in every sense. Trps bhi achi aari hai, content shows bhi chal rahe hai and good stars are appearing on the channel.Yaar i am short of time right now but other day i talked about why hum is not in the race and i disagree. I completely forgot. Its been days. I was traveling that day, bhai dooj ki subah thi. See hum is the only channel jo apne kab se awards ka raha hai, plus that too outside pakistan even when it was non covid time. Kaafi paisa hai hum ke paas.
Hum ke shows i under stand kam viewership hai on you tube. That is because india ke log nai dekhte. Hum ka jahan tak i know i can be wrong but unka trp game uk/europe mein chalta hai with our starpus or zee tv. And also viewers jo hain wo abroad ke hain youtube pe not india ke. So hum gains less views but earns more. So one hit in us/canada lets you earn more than a bunch of views from india/pakistan/sub continent.
Hum and geo /ary mein yahi farak hai. The content they are showing that is geo and ary attracts indian sub continent and because of largely populated area, they get more and more views. On the other hand hum creates quality content. Which appeals hindus and muslims of sub continent living in europe middle east us canada or down under every where. So the viewership might be less but one hit earns them more than many hits on geo or ary.
I can be completely wrong inpresent scenario but this answer was very much logical 2 years back atleast or maybe less. And paki audience is very much influenced from indian audience hence geo/ary win over hum in trp games.
Bas beech mein it had become a very dull channel.

Damn you Danish