I saw the writer or chupke chupke and Ishq Jalebi's interview and I think she has a clear thought process, intelligent woman.
When asked about why chupke chupke has more hype. Her reasons were :
1. Chupke chupke is more commercial while Ishq Jalebi is more sanjeeda (subtle)
2. Hum Ramdan series are more popular thanks to Suno Chanda
3. Amna pointed out another reason - Ayeza and some other guy (Arslan or Arsaal I don't remember) who are extremely popular.
Apart from this writer said that she has written Ishq Jalebi with her whole heart as Bauji's character is inspired from her father in law
And also coz it was more difficult writing for it as she had to infuse light moments after emotional scenes to create that perfect balance. And she said that she wanted to send message through this show but in a very fun and light manner instead of in your face, direct message.
She is happy that Ishq Jalebi is getting critical acclaim.
She is happy with the response both shows are getting.
Also Bade mamu will be suffering from covid so it would be interesting to see how it unfolds in the show.