Corona, the deadly virus had brought the whole world to stand still with its outbreak and tendency to spread around like wildfire, resulting in a worldwide lockdown. Due to which, many spheres of the economy got affected and the world’s economy went into recession. One of those was the glamorous and glittering world of Indian cinema.
However, this pandemic paved a path for Indian cinema to the OTT platforms. The online platforms’ subscriptions proliferated rapidly. Online streaming giants like Netflix and Amazon Prime saw this pandemic as an opportunity and tried to lure the audience of every age group with every business trick known.
These platforms boomed in terms of economy and audience base. In return, they offered a vast diversity to the audience on their mobile screens in the difficult time of pandemic when a task like going to theaters looked life risking.
One of the factors that worked in their favor was the ‘content’. Their content is far more superior to regular cinema. This could work as a trigger to the mainstream cinema to create some quality content, better than what has been peddled until now.
The trend of the audience pivoting around the stars appears to be depleted. Deserving artists and films that might have not found a niche in the mainstream now are sharing the same platform and perhaps could get the due recognition and appreciation.
Another sector that bloomed in the midst of the pandemic is — animation. The animated content has increased over a period, particularly targeting children. Many OTT platforms have specially created a separate section for animated movies.
Amidst the craze for OTT, entertainment industry surprised the Indian audience with return of mythological shows. The epics like Ramayana and Mahabharata on the television screens bridged the gap between the generations. Not only the directors and producers, but also the actors were delightedly astonished with the skyrocketing TRPs these shows garnered even after decades.
At the enthusiastic response of the audience to these shows, many others took inspiration and aired their old shows like Star plus’s Saath Nibhana Saathiya that were a hit of their own time.
The result of this is the remakes of the old serials, which are nowadays rocking the TRPs boat.
Also, not to be left behind in the race, the online music streaming segment found a way to grow and provide consumers with another set of exciting features like podcasts and playlists of different genres to engage their audience. An exciting feature, especially for the parents is the exclusive kid section, which might provide them with a breather for the day.
ok, soooo?
Edited by NSKay - 5 years ago