Originally posted by: Arjunwagle
IMHO among the first ones to create sensationalism and controversy way back in 60s used to be kushwant singh ... He single handedly raised the circulation of illustrated weekly to dizzying heights .... Bachi karkaria was an junior apprentice under K.S ... Shobha de rightly said KS wrote with a pen without a condom ...
What is TRPs now was analogous to circulation for weekly magazines then...That is why KS was also the king of malacious and salacious gossip...
I have read all his books and biography later penned by Rahul Singh ( his son and ex editor Readers Digest) ... He clearly brings out that we as indians love gossip and slander, name calling... May be those days it wasn't as prominent and obnoxious as it is now...
Glad you brought up Khushwant Singh. Yes, Illustrated weekly beat India Today because of all the sensationalism, gossip and controversy he created. And he got away with that because he was a very good friend of Indira Gandhi. I think all over the world, people love gossip, slander, name calling.
Arnab took it to a level nobody could imagine and got TRPs in return...again that others didn't expect he would.
1.3k