The show had potential and that's why they shifted it to 9 pm slot. In first week it got 1.6 trp which was just 0.2 less than kumkum bhagya which means it did had a loyal audience and they wanted to watch the show but after a good first week, second and third week were full of negativity and toxicity, we loyal fans couldn't bear it and even the TV audience didn't like it, so they should have taken this thing into consideration and should have lessened or rather stopped the toxicity of kuhu and meenu. Post varun track it fetched 1.4 trp which means the audience were coming back again to see what next happens but these stupid writer ko phir se kuhu obsession ka mata chadh gaya and they wrote a pathetic track revolving around her which was shown before lockdown, people were interested in watching something new, and what happens in MishBir's lives but when they saw that the makers are back to square one they gave up, and then Meenu's horrible acts and later the surrogacy drama were not even entertaining, and they weren't even providing any drama it was complete toxic and full of negativity. That was last nail in the coffin, they completely pushed the loyal audience away from this show and then the channel announced that it would pull its plug because RS wasn't even trying to do something to get trps. I'm 100% sure if he had given us a MishBir centric track then it would have surely fetched more trps. But in his obsession he completely ruined the show 🤬
Well then I guess the problem is with the creatives of the show and not the channel or PH. Producer can intervene and change storyline’s but I guess that is mostly handled by the CVS. So blaming channel/slot change and to some extent PH is not right when the core problem is with the writing. The CVS messed up and people didn’t watch the show.