Originally posted by: HakunaMatata.
I agree that majority of the onus is on the audience, but not every audience member knows about these small budget movies. These movies launching starkids are marketed so much that they are in every other television show promoting their movie or in an advertisement or on the hoarding. They are hard to miss. So, lets say my parents.. who are not on social media.. see these TV shows and promotions and the hype around it and a big trusted banner launching them, they are easily attracted. Compare that to a small budget movie launching newcomers, which has only online promotions like say an interview with certain BollywoodHungama type website.. how is the general audience supposed to know about it? Also since the production house is small, money invested in these movies is not enough to grab eyeballs. e.g. SOTY had no known faces, but the glamour quotient was so high bcoz of Dharma's investment that we went to watch the grandiose at least.. story acchi nikli toh thats a bonus.. Small scale movies dont even have that. Kriti an outsider got noticed bcoz she came alongside Tiger in a Nadiadwala movie which had some known tunes from Hero movie. My point is if people like Karan launch outsiders in big budget movies with equal hype and hoopla then people will be interested in them as well. As far as I know, no two outsider actor/actresses have got a big budget launch in a long time. They have to rely on their luck for someone to notice them in their small scale debuts.
People like Karan wont put their money on an outsider with the same conviction.. but when they notice an emerging outsider like say a Vicky.. they jump on the bandwagon and start making them a part of their movies.
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