IPKKND has been running at number 1 in Turkey for 4 years

Indian serial 'Is Pyar Ko Kya Naam Doon' has been running at number 1 in Turkey for 4 years

Surprisingly, Hindi serials are more popular in Turkish than Bollywood films.

Published on: August 28, 2019 13:39 IS

Indian serial 'Is Pyar Ko Kya Naam Doon' has been running at number 1 in Turkey for 4 years

New Delhi: The Hindi serial 'Is Pyar Ko Kya Naam Doon' is a favorite serial to be seen in Turkey during prime time and there has been no drop in its approval ratings for the last four years. In fact, the Turkish audience is pleased with the twist and turn of its love story. The show is dubbed in Turkish and is titled 'Bir Garip Ask', which airs on Channel Canal 17. According to the channel's sub-manager Yasim, the show is quite pleasing to the Turkish audience.

Yasim told IANS that not only 'Ish Pyaar Ko Kya Naam Doon', but other serials like 'Once again', 'Utran', 'Balika Vadhu', 'Saraswatichandra' are also very popular. Yasim is part of a large team of Turkish media persons.

Surprisingly, Hindi serials are more popular in Turkish than Bollywood films. Aamir Khan starrer 'Dangal', Salman Khan's 'Bajrangi Bhaijaan', Shah Rukh Khan's 'Chennai Express' and even Hrithik Roshan-Aishwarya starrer 'Jodhaa Akbar' are popular films.

Other shows aired on Canal 17 include 'Thapki Pyar Ki', 'Saath Nibhana Saathiya'. 'Is Pyar Ko Kya Naam Doon' was first aired in November 2015. It was then categorized as non-prime time, but due to its eagerness and TRP, it started airing in the prime time category in March 2016 from 9 pm.

Yasim told IANS, "There has been no drop in the approval ratings of this serial for the last four years." Once people stop watching a serial, the channel excludes it from its broadcast list.

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Actually, Indian TV dramas don't have high raitings among the audiences in Turkey. Thinking from the point of Channel 7 which has been airing Indian dramas, we can say that thanks to Indian dramas, the raitings of the channel increased. However, the raitings of Turkish dramas, news and shows are still at the top of the chart. Indian dramas don't even come close to it. To sum up, Indian Dramas are not capable to compete with Turkish programmes but they are the reason of increase in Channel 7's raitings.

As for Channel 7, it's not a big TV channel. I've even come to know about the existence of it, after IPKKND has been aired there. After IPKKND became a huge success for Channel 7, it started airing other Indian dramas as well.

For Bollywood films, they have a huge fan base on the Internet but as far as I know, there hasn't been any Bollywood film which has been on Turkish cinemas apart from Secret Superstar which Aamir Khan came to Turkey last year to promote it, at the invitation of Ministry of Culture and Tourism. I can say that Aamir Khan is the most known Indian celebrity in Turkey. Even the authorities of Ministry of Education suggested 3 Idiots and Taare Zameen Par to every child and teacher.