My Box Office Predictions for Sultan - Page 2

Sultan had a huge first day of around 37-38 crore nett as per early estimates. The film did slow in some areas through the day as Eid was delayed by a day and Ramazan was still on which meant the Muslim audience kept away. This was the case across UP, Bihar, MP, Gujarat and Maharashtra. East Punjab has seen all records fall as it has a limited Muslim audience and the circuit would have only lost 3-5% while many others are 20-30% lower than what they should be.

The film has fallen short of the All Time Record of Prem Ratan Dhan Payo of 39 crore nett but if we take out the Ramazan factor on fair value the number is much higher and that will mean better hold on the second day as that the Muslim audience comes out today. Basically it was a holiday yesterday but the film has not got the full benefit of the holiday due to Ramazan and that will show up in the next few days as collections hold better than other films coming off a big holiday.

The film has smashed records at multiplexes with most multiplexes recording the highest daily figures they have ever seen for any film but the circuit records are very few as the single screen business is well short of films like Prem Ratan Dhan Payo , Happy New Year and Dhoom 3. The single screen business has kept the figures of Sultan lower than likes of Prem Ratan Dhan Payo in most circuits.