Betiyaan apni... loses the TRP war

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Posted: 18 years ago

Betiyaan apni... loses the TRP war

Two shows based on the destinies of daughters slugged it out simultaneously on rival channels. While one is a hit, the other is being pulled off due to dismal TRPs

Back to Section Stories Posted On Saturday, May 12, 2007


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Kavita Shyam

A still from Zee's Ghar Ki Laxmi Betiyaan

There has been a tug of war between Betiyaan Apni Ya Paraya Dhan on Star Plus and Ghar Ki Laxmi Betiyaan on Zee TV. In the struggle for existence, Zee's Betiyaan seems to have emerged a winner as the show is ranked second best on the channel after the hugely successful Saat Phere.

While Star Plus's Betiyaan, has fallen flat as it failed to appeal to the audiences. The show is going off air next month due to poor TRPs. Betiyaan Apni Ya Paraya Dhan was shifted from Star One to Star Plus along with a change in its time slot. Both shows were launched about seven months ago and had a similar storyline but have different results.

Sunjoy Waddhwa, producer of Betiyaan Apni Ya Paraya Dhan said, "The channel is reworking on its time slot so the show is being pulled off air. Also we are getting new concepts as a replacement for the show. I believe the TRPs of the show have been average. The show was shifted earlier from Star One to Star Plus which was an internal decision of the channel." Sunjoy adds, "Zee's Betiyaan was formatted differently and the war between both the shows was from the channel's side. We always wanted to wind up the show in 150 episodes."

The cast of Betiyaan Apni Ya Paraya Dhan

For Dheeraj Kumar, producer of Ghar Ki Laxmiyan Betiyaan on Zee, the success of the show has been due to constant interaction between the channel and the production house. "I am not aware of Star Plus's Betiyaan going off air but all I can say is that our show has been a success from the start. Our storyline is very realistic. It has immense relevance in India. The story about women being neglected and tortured after marriage is a major issue even for the government. The look, set, costumes, music and most importantly the director of the show have been exclusive. We keep getting positive feedback and suggestions from the channel on a daily basis which makes us improve our show from time to time."