He is fashion's rock star, someone whose work has draped models and celebs across ramps and borders. Many of us social (media) animals may know Hassan Sheheryar Yasin as Twitter's King of Couture,' but now we'll be seeing another side of him as he hosts his all-new talk show, Tonight with HSY, which is all set to air around Eid time.
Don't expect formal - unless you're thinking clothes. HSY and his well-dressed friends will be seen having a good time chatting over a cup of tea over the course of one hour, once a week, during TV prime time. The show will have a laidback tone and single/multiple guests will be on it per episode.
Will it be a Pakistani version of Koffee With Karan? You might want to wait until you actually see the show. Hassan says that he loves what Karan does, but this is going to be his show. "It's rather typical of us to always compare things even if they're original," says HSY. "Besides, I'm a tea drinker. No coffee for me."
The good news is that you won't be hearing the words "rapid fire" on the show unless, heavens forbid, something on the set is aflame. The designer says he will scream if hears those words again.
Tonight with HSY will not serve as a medium to specifically promote the guests' new projects, films or clothing lines. According to Hassan, it will be about getting to know the persons behind the pretty faces you see on television, who are just as human as the rest of us.
"Shooting would normally go beyond scheduled hours because we'd just be laughing most of the time," told Hassan, who is currently wrapping up seven episodes with his team.
The show will set itself apart from other talk shows by being not formulaic in its choice of guests and (fortunately) not having political personalities on it. "So long as you're my friend you're going to be on the show. You don't even have to be too famous; just be interesting."
Talking to us about his method as a host, he said his shtick is to invite, say, two guests who don't personally know each on one show and seeing how their chemistry works as they open up. "You'll notice them slipping into their comfort zones as they go from calling me HSY to Hassan to Sheru as the show progresses. It's that very journey that'll make it entertaining."
Tonight With HSY will be a much needed dose of glamour on local television. The host tells us that the goal is to provide an hour of entertainment that will make viewers forget about the depressive fodder they see on the news every day. "We can always create an expansion of the world we live in," he said, "just like we do in fashion."
Having worked in the industry for two decades, HSY has naturally become a people's person, and we're hoping his friends will be as interesting as the he's made them sound. His star quality, dare we say, exceeds his own excellence as a designer, and we cannot wait to take in his contagious energy through our TV screens.
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