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Ekta Kapoor, producer and owner of Balaji Telefilms Ltd, is a name to reckon with in the television world today.
Known to comprehend the pulse of her audience, Ekta Kapoor, producer and owner of Balaji Telefilms Ltd, is a name to reckon with in the television world today. And with her programmes managing to move TRP ratings upwards every time, anyone thinking of venturing into the channel launching business would want to collaborate with her company!
So, recently when we caught Ekta Kapoor in a business mode with none other than CEO, Pepsi, Rajeev Bakshi, it reminded us of Pepsi's commercial on air nowadays - the one that hints at the soft drink giant reportedly planning to start a channel - Pepsi TV.
Couple that with the rumours spreading thick and fast that one of the leading soft drink brands is on the verge of finalising a deal with an equally established television producer and you potentially have great business news.
In a bid to confirm the rumours, we contacted Punita Lal, Executive Director, Marketing, Pepsi Foods Ltd who said, "Pepsi TV is all set to capture the hearts of television lovers across the country.
As we race to the countdown, viewers will be treated to lots of fun and excitement that reiterates the brand's innovative and irreverent edge." But she declined to elaborate. And that's what added fuel to fire. 'What next' is what everyone in the industry is asking each other these days! Let's wait and watch.
Known to comprehend the pulse of her audience, Ekta Kapoor, producer and owner of Balaji Telefilms Ltd, is a name to reckon with in the television world today. And with her programmes managing to move TRP ratings upwards every time, anyone thinking of venturing into the channel launching business would want to collaborate with her company!
So, recently when we caught Ekta Kapoor in a business mode with none other than CEO, Pepsi, Rajeev Bakshi, it reminded us of Pepsi's commercial on air nowadays - the one that hints at the soft drink giant reportedly planning to start a channel - Pepsi TV.
Couple that with the rumours spreading thick and fast that one of the leading soft drink brands is on the verge of finalising a deal with an equally established television producer and you potentially have great business news.
In a bid to confirm the rumours, we contacted Punita Lal, Executive Director, Marketing, Pepsi Foods Ltd who said, "Pepsi TV is all set to capture the hearts of television lovers across the country.
As we race to the countdown, viewers will be treated to lots of fun and excitement that reiterates the brand's innovative and irreverent edge." But she declined to elaborate. And that's what added fuel to fire. 'What next' is what everyone in the industry is asking each other these days! Let's wait and watch.
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