UTV Stars coming soon---Farah Khan

UTV STARS coming soon

The event was graced by the presence of Bollywood biggies such as Yash Chopra, Karan Johar, Farah Khan, Ashutosh Gowarikar along with Ronnie Screwvala. Farah broke into an impromptu jig at the event and coaxed the others to join her too.

UTV Stars will go on air August 14 onwards and the channel proposes to offer the viewer outstanding content packaged in the glamour, shimmer and shine that's truly Bollywood. Research suggests that Bollywood is omnipresent. Bollywood never ceases to fascinate its followers. The average viewer is exposed to a plethora of Bollywood centric content across all platforms. However, the sporadic presentation of the content is what makes his appetite even richer. Simply put, the viewer is yearning for holistic content. UTV Stars is an invitation to be part of the dream world of Bollywood. It is both glamorous and approachable. It promises to satiate the viewer's appetite for exceptional content that showcases the land of 'Bollywood' from the inside.

The UTV Stars' logo instantly portrays the premium positioning of the channel. It is diamond studded with elements that have been packaged by Thank You, a renowned agency based in Denmark. The striking packaging of the channel has been inspired by the glitz and glamour, which is the hallmark of Bollywood. UTV Stars has a rich assortment of daily news Shows and weekly Features driven by a large news team of over 80 people. Innovative Original Programming characterized by formats that give fans access to the star as also formats involving top celebrities, will take charge over the weekend.

Commenting on the launch of the channel, MK Anand, CEO – Broadcasting, UTV said: "The Broadcasting arm of UTV has experienced phenomenal growth in a span of just 4 years. With focused channels for targeted audiences, we have successfully managed to break through the clutter in the entertainment space. The launch of UTV STARS is part of our ongoing effort to build a unique and differentiated network."

Zarina Mehta, Chief Creative Officer – Broadcasting, UTV said: "UTV is known for creating innovative, cutting edge products be it Channels, Movies or TV shows. We believe with UTV Stars we have created a truly Stand out Brand for our consumers - be it in the logo, packaging and in the very innovative content offering we have created. Our aim is to offer the Indian audiences Bollywood up, close and personal, thereby leveraging the unique vantage point we have of being the producers ourselves."

The channel is primarily targeted at urban Indian youth and after its launch in India, will venture into the UK, US, Europe and UAE.

Natasha Coutinho/Hill Road Media Wednesday, July 27, 2011