Sony set to sport a new look (JJKN and YMLH become 3 days a week)
MUMBAI: The number two Hindi entertainment channel is going in
for
a makeover.
Although Sony Entertainment Television isn't looking at changing
its logo, what it will be unveiling this Sunday is new packaging,
promos and sharper picture quality. SET has been working on
building
a new look for almost a year now.
Additionally, the channel is also all keen on emphasizing on its
youthful image and will be focussing on its C&S 15-34 audience
further.
Speaking to indiantelevision.com, Sony Entertainment Television
executive vice president - programming & response Tarun Katial
says, "Although we have been a very good looking channel. The need of the time is to keep reinventing. What we are essentially looking at is highly stylized packaging and promo concept. That, in
addition
to the fresher and youth appealing programming, is what is in
store."
The change in look will happen in tandem with the premiere of the
channel's "high reach" blockbuster of the season Koi Mil Gaya on
Sunday, 24 October.
SET's makeover will precede the channel's most anticipated launch
of 2005 --- its musical talent hunt Indian Idol. Sony's "big one"
> makes its on-screen debut next Thursday, 28 October at 9:30 pm.
> >
PRIME TIME FPC TO BE TWEAKED
> >
> > However, it is not just a new look that SET will sport alongside
> Indian Idol's launch. There will be a tweaking of the channel's
> prime time FPC as well. Dailies like Jassi Jaissi Koi Nahi and Yeh
> Meri Life Hai will become thrice-a-week shows from their present
> four days a week sceduling.
> >
> > In its debut week, Idol will air thrice (Thursday to Saturday).
> While on Thursday the programme will air from 9:30 to 10:30, on
> Friday and Saturday it will air from 9 to 9:30 pm. In the second
and
> third week, Idol will air on Thursdays for an hour. And from week
> four of launch, a half-hour 'Winners Special' will air Fridays at
9.
> >
> > Another scheduling change this will entail is that from Idol's
> fourth week on, mytho-drama Devi reverts back to a half an hour
> weekly format (Friday's 9:30 to 10 pm from it's present 9 to 10 pm
> schedule).
> >
> >
> >
> >
> > Although Katial refuses to confirm this, sources say that the
> channel is looking at reviving some its former best sellers like
the
> horror-based Aahat and reality based Bhanwar. That apart, the long
> running CID and Boogie Woogie are in for some revamp and the
channel
> will be pumping in some freshness to these long running shows. In
> addition to that the channel will be winding its latest thriller
> show Saakshi. "The show will reach to its natural climax and end,"
> says Katial.
> > "We are very keen on building a very youthful image. What we are
> essentially going to look at is infusing some youth appeal," Katial
> asserts. Whether it is a strategy to counter the crowding of
> the "youth and life style" space is something he is loathe to offer
> his view on, but what Katial is forthcoming on is the channel's
> interest in the reality genre. "We will be looking at some small
and
> big budget reality shows in the near future. They will be a mix of
> talent hunts and action reality," he says.
> >
> > Coming back to the show that started Sony's climb back into the
> reckoning --- Jassi, Katial offers that a makeover is in store in
> the near future and that the show will complete its run in May-June
> next year. "Since it is a format show, there really isn't a scope
of
> doing a 20-year leap," Katial elucidates. For those who need any
> reminding, the 20-year leap formula is a favourite with soap queen
> Ekta Kapoor to extend the lifespan of her shows.
ðŸ˜
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