Sonu Nigam, Rahul Vaidya share ad space
Posted online: Friday, December 23, 2005 at 0000 hours IST
Creative Eye made a foray in the production of commercials in July this year with two commercials of Dabur Health Care products. Since then a number of commercials for clients like Zandu Pharmaceuticals have been produced by the company. An overwhelming response of Dabur Honitus commercial prompted Dabur India Ltd and its creative agency ERUO RSCG to entrust the production of TV commercial of Dabur Honitus cough drops also to Creative Eye itself. For this ad, a mammoth set was erected at Saina Resorts, Madh Island. Singer Sonu Nigam was the star attraction of this commercial. Indian Idol finalist Rahul Vaidya, who has sung the jingle with Sonu, also participated in the shoot. The commercial was directed by Manoj Nautiyal, head of Creative Eye Advertisement Division.
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