Indian Television - Then / Now / Next | DT 62 - Page 107

Originally posted by: Neon9

Haan even i was like ye aadmi har fuziki ke show mein kyun hai. 🤣

Ramen badiya dish hai. 😋😋

Suniyo ke mummy pappa jesa lag raha hai 🤣🤣

Chapte muh wala

Originally posted by: IamRaj96

Suniyo ke mummy pappa jesa lag raha hai 🤣🤣

Chapte muh wala

Sunio toh lomdi ki species ka hai. 🤣🤣

Don’t blame BARC alone for youth flavoured shows facing early closures

Of late, social media has been abuzz with chatter regarding “popular” online shows facing their TV waterloo’s due to low TRP’s, e.g. Shaurya Aur Anokhi Ki Kahani, Ishq Pe Zor Nahi, and Ishq Mein Marjawan; etc.

Fans go ballistic on Twitter and Instagram about how limited BARC is ( Few meters deciding viewing preferences of 135 crore Indians). They also criticise the top-ranking shows as being regressive etc. So, honeonw valid is this complaint?

Firstly there is no transparent, authentic third party audit of online ratings. Different sources sprout different numbers. We need an official agency to which all channels subscribe. Also, online numbers is a complex maths that gives both vanilla views and Twitter trend analytics.

No broadcast channel has ever given out data about how many people tune into to early online watching, as only then can we analyse whether it is eating away TRP?

BARC, or its predecessor TAM for all their flaws, are a recognised currency. Advertisers use its data to purchase time slots (Primary revenue for channels apart from subscription fees). And let’s face it, big brands are no fools who will bet money on a lame horse.

Channels have in-house records of online traction, so if certain shows get cancelled, rest assured there was no real traction. There is no argument that BARC needs to address the naysayers who feel that some players “game” “the system. Also, they should fulfil their promise of providing digital data as well.

Here I will put my neck out by questioning this elitist habit of labelling audiences as regressive. End users are free to watch what they want; they are paying for it. If your so-called progressive content is not getting enough takers, you cant scream foul. Also, it is a fallacy to say urbanites dont watch GEC content. We dont tom-tom about it being unfashionable.

How come certain shows still win audiences despite the umpteenth number of rebirths and messy kitchen politics! I think the audience likes dukhiayari leads, and you guys want her to stand up and fight back.

TV by nature appeals to the broadest category, like masala films. Also, the youth audience is not always home to watch their favourite shows at a fixed time like the housewives. Young professionals have ten other distractions; they surf channels a lot, and today, the meters record minute to minute viewing patterns.

Breakthrough shows need to be judged by a different yardstick. If you go against the grain, you can’t expect a quick fix. (Kahan Hum Kahan Tum’.) The moment ratings falter, creative teams resort to old worn-out tricks, which further alienates the youth base, so a double whammy.

Channels need to make stories finite, but yet again, who kills a milch cow? You give gallis to never-ending sagas ( Bhagyas and Yeh Rishta etc), yet watch them. Finally, putting youth shows like SAAKK on early evening slots (SAAK) is a non-starter for gen-next certainly will not be at home then. It would help if you aired youth shows on the super prime-time band and then judge. Channels need to address changing Indian aspirations, lest they lose out in the long run as most 20 -30 age brackets will shift to OTT. [Written By- Anil Merani

Anil Chacha ka Article padho tum log🤣

Originally posted by: IamRaj96

Kya bol kya rahe thy kdramas ke baare mein

Koi male contestant shayad Pratik Shejapal gives Kdrama ke leads jaisi vibes and all both were talking lmao

Yeh raha Pratik Shejpal

Originally posted by: Alpha_Aakash

Anil Chacha ka Article padho tum log🤣

I fully agree with him nd this was much much needed for those so called fanDUMBS who claims their online trp is high nd blah blah

Originally posted by: Alpha_Aakash

Koi male contestant shayad Pratik Shejapal gives Kdrama ke leads jaisi vibes and all both were talking lmao

Lol just bcz he have some mongolian features toh usko kdrama lead banaya ..... Waah kjo waah 🤣🤣🤣🤣🤣

Originally posted by: IamRaj96

I fully agree with him nd this was much much needed for those so called fanDUMBS who claims their online trp is high nd blah blah

A tight slap to those fandumbs, gossip tv and even the channels for sticking to their regressive soch. I loved that line he mentioned about KHKT -

Breakthrough shows need to be judged by a different yardstick. If you go against the grain, you can’t expect a quick fix. (Kahan Hum Kahan Tum’.) The moment ratings falter, creative teams resort to old worn-out tricks, which further alienates the youth base, so a double whammy.

Originally posted by: Neon9

A tight slap to those fandumbs, gossip tv and even the channels for sticking to their regressive soch. I loved that line he mentioned about KHKT -

Breakthrough shows need to be judged by a different yardstick. If you go against the grain, you can’t expect a quick fix. (Kahan Hum Kahan Tum’.) The moment ratings falter, creative teams resort to old worn-out tricks, which further alienates the youth base, so a double whammy.

Yahi hua KHKT ke saath.... Kuch trp masala dikhane ke chakkar mein dhow hi bandh karna pada

Originally posted by: IamRaj96

Yahi hua KHKT ke saath.... Kuch trp masala dikhane ke chakkar mein dhow hi bandh karna pada

Uss show ko youth centric story ke saath 1.7 trps mil rahi thi. Leken aur zyaada trp ke chakkar mein channel ne script change kardiya aur Sandiip ne apna quality wala dimaag and at the end show almost ruined. God knows when channels will start measuring quality shows with a different yardstick. Its very much needed.