just not cricket

Cricket fever is on...and surely, there are few who mind the changes that it entails! With the India-England tour coming up tomorrow on Sahara One, a channel that's primarily for the soap viewing junta, there will be a definite shift in the demographics that watch the channel during the series.

So, viewers who are used to watching Woh Rehne Wali Mehlon Ki in the afternoon, will now have to shift gears and watch the same at primetime. This also means that they have to miss out on the shows that they usually watch on other channels at that particular time. Again, the viewers might choose to give Sahara One a miss and catch the afternoon shows on different channels.

Considering that most of these shows in the afternoon are watched by housewives, who might not have the leisure to catch the show in the evening, it will be difficult to lure them back after two months (Tests from 1-22 March; ODIs from 28 March-15 April), once the series is over, since they have missed so much of the repeats!