Coming to your query on why should a show be morally right, no it doesn't have to be so all the time. But when a show goes on air , with the way it's promoted, and with the initial episodes we develop an expectation from the show. This show turned entirely different from that after a point of time.
Writing, execution, performance and continuity are foremost important aspects for a show to be liked and accepted by everyone, even if the leads aren't what we call as perfect and morally right people. If the show sucks in these criteria's that's when the viewers are disappointed which leads to frustration and negative posts. And this show sucked big time on all this.
Writing is the most inconsistent thing in this show. Parth and Shorvari characters have been written unbelievably different from what they were in the initial episodes just to accommodate certain illogical tracks.
If at all they had plans to have Parth fall out of love with Shorvari and fall for Teni gradually, there were ways to show them in a more acceptable and tasteful manner. But it never was the case. First of all Parth and Shorvari couple could have been a normal couple out of arranged marriage, and not like this so much in love soulmates kinda couple since the beginning.
It's not that Indian viewers aren't open to watch extra marital affairs or falling out of love with their spouses and having soft spot for a new person gradually, Coz we are. It's just the writing, execution, performance have to be convincing. If it's shown half baked like this show, it's gonna be rejected by many who look for well narrated stories.
Parth character showed a 360 degree turn before and after the replacement. And how are the viewers expected to connect with the show? Rest I think there are people who can explain our PoV in a much better way, I'll leave it to them!
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