Posted:
I'm not too sure myself 😕 From what I understand, earlier, TV channels were through cables wired to the houses and once you set up your TV, you got all the channels that were available at no additional cost. This was when there were not too many channels. Doordarshan and DD2 were basically free to air channels ... I think they still are. The signals were all analogue signals. That's when the TRP meters were installed in those 6000 - 8000 homes. TV still didn't have much reach at that time, it was considered a luxury item.
When all the new corporate houses came in with their channels, and the new distributors, like Tata Sky, Dish tv and whatever others ... then they got the rights to supply the channels through their set top boxes through digitized signals. That's how paid TV channels started, and viewers have to pay for the channels they subscribe to ... also how we now can get HD channels ... the signals are digitized. I don't know if the set top boxes can now incorporate ways for the channels to collect information on viewership ... or whether that needs additional meters or can be done through the set top box itself. But the installation of the boxes allows the channels and advertisers to collect information on viewership from a much wider section of the audience. And that in turn determines the advertising rates ... which is how the channels make their money ...
When all the new corporate houses came in with their channels, and the new distributors, like Tata Sky, Dish tv and whatever others ... then they got the rights to supply the channels through their set top boxes through digitized signals. That's how paid TV channels started, and viewers have to pay for the channels they subscribe to ... also how we now can get HD channels ... the signals are digitized. I don't know if the set top boxes can now incorporate ways for the channels to collect information on viewership ... or whether that needs additional meters or can be done through the set top box itself. But the installation of the boxes allows the channels and advertisers to collect information on viewership from a much wider section of the audience. And that in turn determines the advertising rates ... which is how the channels make their money ...
comment:
p_commentcount