Originally posted by: monsi08
Well , I don’t understand this TRP … in today’s world of OTT / online app and everything , they can’t just rely on live tv TRP … I don’t have any channels and watch everything in Hotstar and other apps .. and I am sure many people doing it …
Trp made sense before but now it’s just a gimmick to bring people on tatasky or other channel providers !
Tv industry should understand this !
Advertising revenue earned by the channels depends on TRPs. Hotstar etc also have ads, but advertisers still prefer & pay more for TV ads coz of the immense reach of TV esp in small town & rural India.
If a programme has high trps the channel can command higher ad rates. Channels are not in the business of entertaining us. They are in the business of earning profits by entertaining us.
Eventually as internet penetration & watching tv shows on the net increases, more advertising will flow to that & producers/ channels will give importance to OTT viewership.
Edited by Bana - 2 years ago
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