They do surveys in different cities of the country, by phone or at malls/cinema halls. The problem is their sample size. They usually only survey 100-300 people to reach a conclusion.
Pre-covid They had positioned themselves as the premier data analysis company whose accurate "System" could predict opening day numbers. But it was a big flop and their success rate was less than random IF predictors. All the producers who had hired them, dumped them. Neither are their star rankings accurate nor their other systems. The data analysis company neither has enough data nor any consumers except random fans of stars who are on the list.
comment:
p_commentcount